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Copy of Rhetorical Appeals
Transcript of Copy of Rhetorical Appeals
First you must know two things:
The audience and the purpose.
Consider all forms
Watch the following commercial for the Ford Flex (car): Who do you think is the intended audience?
If you only think the audience is moms, think harder....
Three common kinds
Who do you think the intended audience is?
Watch the following commercial for the Ford Flex (car):
The appeal to logic and reason.
Logos commonly takes the form of:
Simply put, logos is the attempt to make something seem logical, rational, or just plain common sense.
The author/speaker could be attempting to make the audience feel:
This may or may not match the emotion of the author/speaker.
Example: A speaker could be sarcastic in order to make the audience angry.
The focus for pathos is on the
The writer's appeal.
Hierarchy of Ethos:
Top Level: Crediblity and Likeability
Middle Level: Credibility
Bottom Level: Likeability
A critical audience should value the expertise of the author/speaker the most.
Being likeable is helpful, but not most important when trying to persuade an intended audience.
Watch the following commercial for Gillette. How do the men in the commercial have ethos?
Now that you have a sense of how the appeals work...
Do the following activity to bring it all together.
Watch the following commericial for Weight Watchers.
This first time watching, think about who the audience is.
Remember to consider ALL aspects of identiy.
Now, watch it a second time with the three appeals in mind.
This commercial uses all three appeals (logos, pathos, and ethos). Try to find an example of all of them
Often, authors have more than one purpose.
There are three major elements of persuasion.
This is the appeal to common sense.
The appeal to a specific emotion/s of the reader.