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Social Media for Sales & Marketing - Back To School

Social Media as part of an Inbound Marketing Strategy for Marketing & Sales Teams
by

Noble Crawford

on 15 February 2016

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Transcript of Social Media for Sales & Marketing - Back To School

Social Media for Sales & Marketing
Know your Audience
"Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place."
Jeffrey Gitomer
New York Times Best Selling Author
Think Outside of Your Brand to Create Helpful and Engaging Content
Create Content for Your Buyer Personas That:
Adds Value thru Education
Entertains to Increase Brand Awareness
Engages Thru Storytelling To Build Relationships (Increase Know, Like, & Trust Factors)
Social Videos
Thank You!
5 Step
Marketing
Funnel

Provide helpful info within your blog content and post relevant links in Social Media Channels that include CTA's back to offers on your site.
Noble Crawford
Senior Content Strategist
Video Social Creative
Inbound Marketing Agency
noble@videosocialcreative.com
Inbound Marketing?
Was I absent that day?
Define Buyer Persona
What are the benefits? Establish Goals

Create a Content Strategy To Drive Traffic
Share Social Media Posts,
Videos
, Blog Content, Ebooks, Whitepapers
Use
Calls-to-action
,
Landing Pages
, Forms, Educational Videos, Webinars, Podcasts
Use within LinkedIn Groups, Blogs, Video Hosting Platforms, Google Hangouts
ATTRACT
CONVERT
CLOSE
DELIGHT
PLAN
INBOUND MARKETING
STRATEGY THAT INCLUDES
SOCIAL MEDIA

But it's not interruptive!
Who is your buyer persona?
What does a day in their life look like?
What are their pain points?
Where do they go for information?
What social channels do they frequent?
What are their goals / motivations?
Your Buyer Personas are your ideal prospects.
CREATE & SHARE CONTENT
LET THEM KNOW WHO YOU ARE
AND BUILD RAPPORT
Share on LinkedIn, YouTube, Twitter, Facebook, Instagram
"What do I say?"
The Road To Success
Awareness Stage
Consideration Stage
Decision Stage
Promotion Stage
B
u
y
e
r
s
J
o
u
r
n
e
y
PUBLISH CONTENT
THAT IS RELEVANT TO WHAT
YOUR BUYER PERSONA
IS SEARCHING FOR
OFFER DEMOS & TRIALS
TO SALES QUALIFIED
LEADS
Share Product Data Sheets, Case Studies,
Live Contact & Email
SOLICIT FEEDBACK
&
SHARE CUSTOMER
SUCCESS
Use Surveys & Forms for feedback, Listen and re-post successes in Social Media, etc.
Leverage LinkedIn Endorsements
Share on Twitter
, Facebook, and use Website Testimonials
QUESTIONS?
Tim
Inside Sales Trainee

"Never remembers a name but always tells funny jokes."
Josh
Mktg Dir.

"Knows
how to
bring in
leads!"
Juan
Social Media Guru

"He cried when his last Facebook post only received 1200 likes."
Lil' Miss Julie, Partner Agency Representative
"Julie enjoys playing Jeopardy and reading psychology books on her time off. "
Kyle, Resident Content Writer

"Charming and cute but is always sleepy."
Tran Jr.
Sr. Project Guy & World Class Ping Pong Player

"You've got questions... he's your man."
Maliyah, Intern
"Never a bad hair day!"
Listen and engage
in Social Media...
How Social Media Fits Into An Inbound Marketing Strategy
Click
to
Play
Full transcript