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Social Media for Sales & Marketing - Back To School
Transcript of Social Media for Sales & Marketing - Back To School
Know your Audience
"Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place."
New York Times Best Selling Author
Think Outside of Your Brand to Create Helpful and Engaging Content
Create Content for Your Buyer Personas That:
Adds Value thru Education
Entertains to Increase Brand Awareness
Engages Thru Storytelling To Build Relationships (Increase Know, Like, & Trust Factors)
Provide helpful info within your blog content and post relevant links in Social Media Channels that include CTA's back to offers on your site.
Senior Content Strategist
Video Social Creative
Inbound Marketing Agency
Was I absent that day?
Define Buyer Persona
What are the benefits? Establish Goals
Create a Content Strategy To Drive Traffic
Share Social Media Posts,
, Blog Content, Ebooks, Whitepapers
, Forms, Educational Videos, Webinars, Podcasts
Use within LinkedIn Groups, Blogs, Video Hosting Platforms, Google Hangouts
STRATEGY THAT INCLUDES
But it's not interruptive!
Who is your buyer persona?
What does a day in their life look like?
What are their pain points?
Where do they go for information?
What social channels do they frequent?
What are their goals / motivations?
Your Buyer Personas are your ideal prospects.
CREATE & SHARE CONTENT
LET THEM KNOW WHO YOU ARE
AND BUILD RAPPORT
Share on LinkedIn, YouTube, Twitter, Facebook, Instagram
"What do I say?"
The Road To Success
THAT IS RELEVANT TO WHAT
YOUR BUYER PERSONA
IS SEARCHING FOR
OFFER DEMOS & TRIALS
TO SALES QUALIFIED
Share Product Data Sheets, Case Studies,
Live Contact & Email
Use Surveys & Forms for feedback, Listen and re-post successes in Social Media, etc.
Leverage LinkedIn Endorsements
Share on Twitter
, Facebook, and use Website Testimonials
Inside Sales Trainee
"Never remembers a name but always tells funny jokes."
Social Media Guru
"He cried when his last Facebook post only received 1200 likes."
Lil' Miss Julie, Partner Agency Representative
"Julie enjoys playing Jeopardy and reading psychology books on her time off. "
Kyle, Resident Content Writer
"Charming and cute but is always sleepy."
Sr. Project Guy & World Class Ping Pong Player
"You've got questions... he's your man."
"Never a bad hair day!"
Listen and engage
in Social Media...
How Social Media Fits Into An Inbound Marketing Strategy