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Ideology & Hegemony

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Jessica Holton

on 6 December 2012

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Transcript of Ideology & Hegemony

Hegemony Ideology: -The influential underlying social and political beliefs of a society or social group http://public.wsu.edu/~hughesc/film_and_ideology.htm


http://www.slideshare.net/DXTran/hegemony-denotation-connotation-barthes#btnNext -World View Hegemony: The social, cultural, ideological or economic influence exerted by a dominant group Categories of Ideology... Neutral: -Least common
-Serve a purely entertainment goal
-Escapist viewing Neutral Ideological Films... Implicit: -Most common
-The hero and villain represent contrasting ideological views.
-Subtle and implies a lot of the meaning.
-Uses viewers understanding of cultural ideologies to further enforce the impact of the message Implicit Ideological Films... Explicit -Constructed purely to teach or persuade -Message is very obvious
-Includes mostly patriotic films Explicit Ideological Films... So... -Dominant ideologies considered hegemonic
In film, hegemony is used as a widely accepted cultural belief that is portrayed in a movie.

Examples: "Gone With The Wind" has slavery in it which was normal for the time it takes place in How Ideology and Hegemony effect analysis... -Using items or events from society to relate to the audience

-Makes it easier to identify the message of film Sources: The "Saw" movies show how much more violence and gore is accepted in cinema today compared to around 50 years ago
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