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BORNE DIGITAL Books that Grow
Transcript of BORNE DIGITAL Books that Grow
“I wanted to learn
new vocabulary words
that I didn't know before”
Should NOT Be
Replicas of Print Books
All her students were engaged
Saved her time
Book-like User Experience
7th Grade Version
5th Grade Version
Total K-12 Spend
on Instructional Materials: $47B
Books and Supplies includes text books, trade books, workbooks, and complementary materials
Data on digital content sales taken from the Software Information Industry Association 2013 Educational Technology Report
Data on print content sales taken from The Complete K-12 Report 20103 by Educational Market Research
Head of Content
Head of Learning
Head of Product
Frmr Chief of Staff, ABC News
Janine Caffrey, Ed.D.
Jason Buhle, Ph.D.
CEO, Knowledge Delivery Systems, Inc.
Former SVP of Corporate Development and Marketing at Schoolnet
(sold to Pearson for$230M)
C. Jeffrey Wright
Largest African American-focused Christian education company
SVP of Corporate Marketing, Elsevier, Adjunct Professor Of Marketing, NYU Stern School of Business
Former SVP of Strategy and Corporate Development,
McGraw Hill Education
Borne Digital: Reading 3.0
Founder, Borne Digital
5th grade version
7th grade version
Ms. Ellen Darensbourg
PS 241 Harlem
(sold to Apollo Global Management for $2.5B)
Uniform reading experience
Total Spend – Print & Digital
Instructional Materials 2012
Growth in Spending
Print vs. Digital 2012
for your attention!
Intervention or Core Instruction