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MCDONALD'S PHILIPPINES MARKETING PLAN

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by

Cj Jimenez

on 16 May 2015

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Transcript of MCDONALD'S PHILIPPINES MARKETING PLAN

EXECUTIVE SUMMARY
SITUATION ANALYSIS
MARKET SUMMARY / NEEDS
MARKETING STRATEGY
MACRO ENVIRONMENT
SWOT ANALYSIS AND COMPETITION
Executive compensation program
"Plan to win" program
Perfomance based rewards
POLITICAL
Government policies regarding health and hygiene
ECONOMIC
the exchange rate and people living standard also affect the cost of running a business and productivity.
SOCIAL
The changing lifestyle will affect the sales performance of McDonalds. Different countries have different eating behavior.
ELEMENTS IN MCDONALD'S MARKET SEGMENTATION
1. Geography
2. Population
3. Psychology

MARKET NEEDS
McDonald’s needs to do more than focus on marketing to a specific demographic
MARKETING MANAGEMENT WITH GLOBAL APPLICATION
DR. DANILO MERAIS
GALVEZ, PAOLO
JIMENEZ, CHRISTINE
MORALES, JENCENN
SUYOT, LARA
MCDONALD'S PHILIPPINES MARKETING PLAN
Full transcript