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Matt Hollowell

on 24 February 2015

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Transcript of WWLKD

She knows how to handle trolls.
“The raccoon problem is under control. They have their part of the town and we have ours."
Crisis, you say? There's a specific, scenario-based binder for that.
to help others.
She makes everyone around her feel appreciated.
“Giving Christmas gifts is like a sport to me. Finding or making that perfect something. It’s like sport to me because I always win.”
She does authenticity really well.
“I am going to be direct and honest with you. I would like a glass of red wine and I’ll take the cheapest one you have because I can’t tell the difference.”
She dreams big. Really big.
Lil Sebastian big.
“We’re a nation of dreamers and it is my dream to build a park that I one day visit with my White House staff on my birthday. And they say, “President Knope, this park is awesome. Now we understand why you are the first female President of the United States”
She always has a plan.
An unusually detailed plan.
“Dream with me for a second, Ann: doesn't this neighborhood deserve a first class park? Imagine a shiny new playground with a jungle gym; and swings; pool; tennis courts; volleyball courts; racquetball courts; basketball courts; regulation football field; we can put an amphitheater with 'Shakespeare in the Park'...”
She has Passion.
With a very capital P.
“Sometimes when we disagree, you’re so passionate, I feel like I am arguing with the sun.”
"It's going to be a long uphill battle...There is a sea of red tape, endless road blocks..."
She is tenacious.
She creates BUZZ…
She might work for waffles.
She’s available to respond (almost) 24/7.
Why Leslie Knope would school all of us in Social
SME Digital
"Screw it. I'm gonna try to do it anyway."
“These people are members of the community that care about where they live. So what I hear when I’m being yelled at is people caring loudly at me.”
She is in tune with her audience and what they mean, not what they say.
She knows
social media can have
a short attention span.
“You only get one chance
to make a second

Why Leslie Knope would school all of us in Social
Full transcript