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Push to Travel: What Prompts Students to Travel During spring Break?

Student Travel Decisions: What Pushes Students at the University of British Columbia to Travel During Spring Break? This study, conducted by C. Lee, C. Metrycki, E. Pinillos and S. Virjee for Dan Gardiner and COMM 365, examines the "push factors" behind u
by

Catherine Met

on 4 December 2009

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Transcript of Push to Travel: What Prompts Students to Travel During spring Break?

push to travel why travel? why students? what are the details? demographics research method stratified sampling of
GENDER and YEAR OF STUDY 200 student responses where's the data? frequencies push factors: Highest mean: GET AWAY from demands of school and work (4.13)
Lowest mean: SEEK ROMANCE (2.22) crosstabs push variables aren't
conclusive.... except "get away from
DEMANDS of home and school" 0.033
strong
positive
significance so now what? then Be daring and adventuresome.
Find thrills and adventure.
Meet new friends/local people.
Rediscover myself.
Seek romance.
Spend time with my friends and family.
Visit my friends and relatives.
Visit where my family came from.
Escape from the ordinary.
Reduce stress.
Get away from the demands of home and school.
Be physically or emotionally refreshed.
Do nothing.
Go places my friends have not visited.
Be able to talk about a trip after returning home.
Indulge in luxury.
See many attractions.
Learn something new or increase my knowledge.
Experience a different culture/lifestyle.
Travel to historical places.
Be daring and adventuresome.
Find thrills and adventure.
Seek romance.
Spend time with my friends and family.
Visit my friends and relatives.
Reduce stress.
Get away from the demands of home and school.
Be physically or emotionally refreshed.
Go places my friends have not visited.
Be able to talk about a trip after returning home.
Learn something new or increase my knowledge.
Experience a different culture/lifestyle.
Travel to historical places.
now then now Thrill and Adventure
Prestige
Kin and Relationships
See and Learn
Escape Thrill and Adventure
Prestige
Kin and Relationships See and Learn
Escape + ROMANCE students are the fastest growing segment
in an international travel industry we know about PULL factors... but what about PUSH? TravelCUTS wants to know. online survey
randomized choices
eliminate error what are the recommendations? normal distributions focus on... students want: Thrill and Adventure to Get Away from Demands students don't want: Prestige to Do Nothing rankings 1st = Adventure and Thrill
5th = Prestige what prompts students to go away in spring break C. Lee - C. Metrycki - E. Pinillos - S. Virjee COMM 365
D. Gardiner
December 4, 2009 recommendations students who have travelled
are likely to travel again high significance
between travel history
and travel likelihood comprehensive survey NEW VARIABLE MODEL
from 20 to 13 New FACTOR Model
from 5 to 6 TRAVEL HISTORY = high significance
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