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The Beauty Bias
Transcript of The Beauty Bias
against physical appearance show
up is in the workplace. People are being discriminated against because of their physical appearance all the time in this day and age because it has been ingrained in children, especially in young girls, that you must be attractive to be successful. This problem is becoming more and more prevalent as people try to secure employment. Because beauty standards are constantly changing, it is becoming increasingly harder for people to try and keep up with the newest beauty fads. If you want to keep your job, a lot of times you will have to change your look again and again to keep your employer happy and business good. On July 19, 2005, USA Today reported a growing body of research confirming that physical appearance affects job opportunities. The size of people's paychecks is based on their looks as well. Some specific examples of this happening are: Things have always been like this, but never as bad as it is today. An example of this happening in the past is: Chinese foot binding started during the Tang Dynasty in 618 and was finally outlawed in 1911. This was an extremely painful, and terrible act against young women in china. It left them crippled for their entire lives. Their only purpose in life was to sit and be beautiful, and if they didn't have three inch feet, they likely never married. It was one of the most horrible discriminating acts against physical appearance in the course of history. In Talanda v. KFC National Management Co, a plaintiff was fired after he hired an employee with several teeth missing to work the front counter at a KFC restaurant and then refused to move the employee to a position out of view of the customers. During the 1960’s and early 1970’s, the standard practice among large commercial airlines was to hire only women as flight attendants. The airlines required the flight attendants to remain unmarried, to refrain from having children, to meet weight and appearance criteria, and to retire by the age of 35. During a tour of a Macy’s department store, a plaintiff’s general manager instructed her to fire a dark-skinned female sales associate because he did not find her sufficiently attractive. The general manager expressed a preference for “fair-skinned blondes” and directed plaintiff to “get me somebody hot.” On a return trip to the store, the manager discovered that the sales associate had not been terminated. After expressing his displeasure, he pointed to “a young attractive blonde girl, very sexy” and told plaintiff “get me one that looks like that.” In 2000, Harrah’s casino adopted a “Personal Best” program by which all beverage servers were required to be “well groomed, appealing to the eye, be firm and body toned . . .” At Hub Folding Box Co in Massachusetts, a female employee was fired for refusing to cover a heart-shaped tattoo on her forearm while at work. Her male supervisor reportedly told her that a “tattoo on a woman symbolized that she was either a prostitute, or on drugs, or from a broken home.” Probably one of the most famous and recent examples of appearance discrimination in the entertainment world is Susan Boyle. Scottish Susan Boyle stunned the judges on the TV show Britain's Got Talent with her rendition of "I Dreamed a Dream." However, before she began to sing, everyone in the audience, the judges, and everyone at home watching the show judged her for what she looked like. They dismissed her before she even opened her mouth. Singer-actress Jennifer Hudson says she was “discriminated against” in Hollywood because of her weight. The 29-year-old former American Idol star, who has dropped four dress sizes by following a Weight Watchers diet plan, said she now realizes that her fuller figure was hindering her career. "It just seemed another world away. But in this slim world, I do now realize I was being discriminated against. I'm offered more parts. There is much more excitement about me now." "I've seen people where it rules their lives, who want to be thinner, and how it wears them down," Adele tells the magazine. "And I don't want that in my life. I have insecurities, of course, but I don't hang out with anyone who points them out to me." However, some celebrities have found a way to overcome their insecurities, and not let what society says is beautiful rule their lives. A perfect example of this is Adele. She is an amazing inspiration for young girls. Works Cited
Zakas, Nicholas C. The Eye of the Beholder: Appearance Discrimination in the Workplace. N.p.: n.p., 2005. Print.
Silvergate, Spencer H., and Heui Young Choi. "Appearance Discrimination." Clarke Silverglate, P.A. N.p., n.d. Web. 09 Dec. 2012.
Somerville, Carole. "Susan Boyle, Social Psychology and Discrimination - Prejudice and Britain's Got Talent Star." Bukisa. N.p., 11 July 2009. Web. 10 Dec. 2012. <http://www.bukisa.com/articles/120680_susan-boyle-social-psychology-and-discrimination-prejudice-and-britains-got-talent-star>.
Zakarin, Jordan. "Adele Talks Body Image Pride, Pre-Show Sickness In Vogue UK." Editorial. Huff Puff Entertainment 6 Sept. 2011: n. pag. The Huffington Post. TheHuffingtonPost.com, 06 Sept. 2011. Web. 10 Dec. 2012. <http://www.huffingtonpost.com/2011/09/06/adele-talks-weight-pre-show-puke_n_950000.html>.
Crite, James A. "Chinese Foot Binding." Angelfire. N.p., 25 Oct. 1995. Web. 9 Dec. 2012. <http://www.angelfire.com/ca/beekeeper/foot.html>.
"The DoveÂ® Campaign for Real Beauty." The DoveÂ® Campaign for Real Beauty. N.p., n.d. Web. 10 Dec. 2012. <http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx>. The Beauty Bias isn't the only organization taking a stand against this kind of oppression. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that celebrates the natural physical variation embodied by all women, and inspires them to have the confidence to be comfortable in their bodies. Dove's partners in the include such marketing and communications agencies as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada), and now The Beauty Bias.