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S+C Sacramento Seminar: Design Thinking

Sacramento
by

Leticia Britos Cavagnaro

on 15 May 2015

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Transcript of S+C Sacramento Seminar: Design Thinking

Thanks! :: britos@stanford.edu :: @LeticiaBritosC
shadow beliefs
Design Thinking:
Predict the Future by Inventing It
Leticia Britos Cavagnaro
@LeticiaBritosC
Stanford University
d.school
"There is no reason why anyone would want a computer at home"
Challenge Assumptions by asking
"What If...?"
- Ken Olsen
founder Digital Equipment Corporation
1977
1972
Design Thinking process
Creative Confidence
questioning
observing
experimenting
idea networking
How can
YOU
develop your creative confidence?
Drawing on the Right Side of The Brain - Betty Edwards
Doctores en hospitales rurales de Nepal necesitan
incubadoras más baratas y duraderas para tratar a recién nacidos con hipotermia
Tell me about the last time when...
Why?
Step 1: Interview your partner about his/her experience flying

Being able to.... (verb)... would delight my partner
Step 2: Define an
opportunity to improve
your partner's air travel experience
Step 3: generate
many
solutions for the opportunity you identified
Prototyping is making ideas
tangible
experiences
spaces
virtual spaces
products
Design Challenge:
Redesign the Air Travel Experience for your partner
(curb to curb)
“To have a good idea you must first have lots of ideas.”
~ Linus Pauling (Nobel Prize winner)
Design Thinking Applied
(3 min each)
Full transcript