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Take Advantage of your Heritage!

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by

Marcelo Rodriguez

on 30 April 2016

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Transcript of Take Advantage of your Heritage!

Aprovecha tu cultura
....
Planear
No tener miedo al fracaso
Trabajar con lo que hay a la mano
Network, network, network
Mantener contactos
Idioma
Cultura americana
Contactos
Dinero
Tecnología
Español
INVENTARIO
MY FIRST NON PROFIT CLIENT
MY FIRST COMMERCIAL WEBSITE
MY FIRST NON PROFIT
Found a great job
SOMETHING WAS MISSING
LESSONS LEARNED:
1. Networking is the best marketing tool.
2. Plan ahead but execute.
3. Follow up with people.
4. Ask for help.
HISPANIC CONSULTING COMPANY
Experiencia
Industria
Contactos
Necesidades
Tell my development clients
Taking advantage of being Hispanic
HISPANIC
DIGITAL
STRATEGY
HISPANIC
COMMUNICATIONS
OPTIMIZATION
CONTENT
MARKETING
STRATEGY
Inventario
Conozco la cultura hispana
Tendencias de marketing digital
Amigos en varias instituciones
Amigos de la clase de NYU
Necesidades
so many development clients...
No era exactamente lo que queria
Momento de inspiración: Soy Latino
NETWORKING
AND MORE IDEAS...
GRACIAS!
Marcelo Rodriguez
mrodriguez@GrupoParada.com


@mrodriguezGP
Long Time no see Mr. Risk
Pero...
Desarrollo Personal
Language Exchange Group
language issue
Comunidad
Contactos y Financiera
Software Engineering
OK, what exactly do we do?
LESSONS LEARNED:
1. Do not skip Strategy & planning.
2. Networking best marketing tool.
3. Follow up with people.
4. People are your best asset.
#AMEXHOLA
Common Mistakes
Stereotypes
Literal Translations
Lack of Cultural Affinity
Lack of Reputation Management
Full transcript