Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Nike Presentation P3 Unit 9

No description
by

Kobie Narjis Alk

on 6 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Nike Presentation P3 Unit 9

Nike Presentation P3 Unit 9
Nike
Nike Inc. was founded on January 25, 1964; it is an American worldwide company that is involved in the design and development and worldwide marketing and selling of footwear, clothing, equipment, accessories and services. Nike is the world’s leading supplier of athletic shoes and clothing and major manufacture of sports equipment. The brand alone is valued at $10.7 billion making it the most valuable brand among sports businesses.

What is the role of advertising agencies?

What they provide?

What is their purpose?

factor that Nike Consider

Cost
Expertise
Time
Accountability
Quality
Nike Campaign possibility
Nike's new campaign “Possibilities” was published on September 1, 2013 which was directed by their agency Wieden+Kennedy Portland which inspires views to push themselves to new limits and strive to reach new goals through purchasing their Nike clothing, footwear and accessories, which was shown to be worn by an all-star cast of athletes wearing Nikes branded clothing, which makes the advertisement more attractive and persuasive.

This is one of Nike's successful method of advertising.

Introduction
In this PowerPoint we will be describing the role of advertising agencies and media, that plays an important role in Nike’s success.
this presentation is presented by
Shak,Qais,Kobra,Raman, Bukola and Rasheeda.

the types of advertising agencies
media buying
Advertisement design
Advertising production
Engaging the target audience

media buying
This process involves advertising agencies decide the best advertising options for a particular product, so this involves the demographic of a product with the demographic of medium such as TV.
media services that are offered by advertising agencies
Advertisement design
here the agency combine copy writing, graphic design and typography to design an advertisement by using the brand appropriately.

advertising production
this aspect involves the development process to TV and radio adverts. This type of promotion that is advertising agencies provide is very expensive for a business to make their target audience aware of their new product.


engaging the target audience
Engaging the target audience: most advertising agencies provide variety of services that helps a business to engaging with their target audience, from market research to marketing activities, such as in-store demonstration.


possibility

Media
The importance of media to Nike
Types of medias that Nike uses.
Nike promotional campaign.



Nike Promotional Campaign
This promotional campaign shows the target audience through media such as TV adverts, YouTube and website, what the product is, how the product looks, the benefits of the product to its buyer and what has been used in the product.
criteria for media selection
The role Internet
Target audience


What is the role of internet.
How important is the internet for Nike?
What is Nike’s online media plan?

the role of internet
What is a target audience?
Who are the target audience of Nike?
How does Nike understand their target audience?
How does Nike target a student audience?

target audience
This presentation shows how Nike uses advertising agencies and media to the development of a successful promotional campaign
conclusion
thank you for listening to our presentation.

In this PowerPoint we will be describing the role of advertising agencies and media, that plays an important role in Nike’s success.
this presentation is presented by Shak,Qais,Kobra,Raman, Bukola and Rasheeda.
Full transcript