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The Blooming Resort
Transcript of The Blooming Resort
To add another attraction site in Brunei
There are only few resorts can be found in Brunei
Kampong Ayer Experience
A resort known as Blooming Resort
Located 500m away from the Serasa Beach
What is our Product?
Why Serasa Beach?
Brunei & Muara district is the most populated
The next no. 1 tourist attraction
Calm and relaxing view
To provide a unique and exceptional hospitality experience, in spectacular surroundings, by delivering quality service in an atmosphere of comfort, openness and friendship
About Blooming Resort
The Floating Boat
Blooming Resort Specialty
Solar Power Energy
Accommodation – Standard Room and Suite
Water Sports – Jet Ski, Scuba Diving and Banana Boat
What we offer
Analysis Of Market Information
Why Do They Think It Is A Bad Idea?
Why Do They Think It Is A Good Idea?
A Good Or A Bad Idea?
Blooming Resort’s Competitors
It is first in Brunei to have resort in the middle of the sea
Since it is the first in Brunei, less Competitor
Experience Kampong Ayer's Environment
Support Green Environment initiatives
New tourist attraction site
Availability of Floating Boat
(cc) photo by medhead on Flickr
Expensive to build
Bad Weather Conditions
Increases the number of tourist in Brunei
Provide local vacancies
Have the opportunity to join Kenali Negara Kitani (KNK) Campaign
Potential natural disaster
Water sports lover
choice of 2 single beds or a queen bed
$130.00 per night
a choice of a king bed or a queen bed and a single bed
$210.00 per night
$40 per session
$10 per hour
$20 per hour
subjected to pay $10 extra
Opening of the Resort
Coupons are distributed to guests to enjoy themselves a 50% discount of the restaurant and a choice of a water sport for 2 people
$5 coupon for any water sports
End of year / Star of year
We will charge a lower price of rental of rooms (Prices are subject to change). 10% dine-in at BR's restaurant
School Holiday / Public Holidays
20% discount coupons that are applicable for breakfast/lunch/dinner at BR restaurant and for any water sports
Design: Arkitek Company Sendirian Berhad
Operational Plan & Personnel Plan
Administrative workers: 8am to 4.30pm
Chefs and assistant chefs
Price strategies will be competitive with other leading company
Cost-plus pricing will be used for services.
Serasa Beach, this location is suitable for resort as the water condition is calm due to its linkage with the Sungai Brunei.
To make a new brand of resort that is being recognized internationally.
To develop sustainable business for long-term.
To carry out many different types of promotional activities to boost up sales.
Blooming Resort Cash Flow Project
Return on Investment
Duration of Payment
Funding for the Serasa Beach Blooming Resort
Trading, Profit and Loss Account Blooming Resort
In order to set up this resort, it needs $3.5 million dollars to start The Floating Resort project.
Operates 7days a week and 24 hours service
Restaurant : 6am to 10pm daily
Gross Profit Margin %
= (783.18) %
Net Profit Margin
= 10.33 times
Thank you for listening
= (42.08) %
= 9.05 times
Break Even Analysis
the break even point is $1,008,858.35
Sales = $687,368.93
To present the ultimate hospitality experiences within an affordable world-class resort lifestyle with service that reflects the pride and professionalism of our Blooming Resort Team
Unskilled employees will be given trainings.
Staff Discounts will be given with term and conditions applied.
Incentive Bonuses awarded for overachieving in employee.
Employees will be insured with insurance while at work.
Annual employee party / social and sporting events
Employee service awards will be carried out yearly
Operation of Year