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The Blooming Resort

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by

Abii Pmh

on 28 September 2014

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Transcript of The Blooming Resort

To support tourism industry
To add another attraction site in Brunei
There are only few resorts can be found in Brunei
Kampong Ayer Experience
Why Resort?
A resort known as Blooming Resort
Located 500m away from the Serasa Beach
What is our Product?
Serasa Beach

Why Serasa Beach?

Brunei & Muara district is the most populated
The next no. 1 tourist attraction
Calm and relaxing view
Desired Location
Mission
To provide a unique and exceptional hospitality experience, in spectacular surroundings, by delivering quality service in an atmosphere of comfort, openness and friendship
About Blooming Resort
The Floating Boat
Blooming Resort Specialty
Solar Power Energy
Accommodation – Standard Room and Suite
Restaurant
Water Sports – Jet Ski, Scuba Diving and Banana Boat
Spa
What we offer
MARKETING
INTRODUCTION
Analysis Of Market Information
Why Do They Think It Is A Bad Idea?
Why Do They Think It Is A Good Idea?
A Good Or A Bad Idea?
Water Sports
Environmental Analysis
Blooming Resort’s Competitors
Direct
Indirect
1st step
Technological
Social
Spark
Economical
Political
Strength
It is first in Brunei to have resort in the middle of the sea
Since it is the first in Brunei, less Competitor
Experience Kampong Ayer's Environment
Support Green Environment initiatives
New tourist attraction site
Availability of Floating Boat
Threats
Opportunity
(cc) photo by medhead on Flickr
SWOT ANALYSIS
Weaknesses
Expensive to build
Bad Weather Conditions
Increases the number of tourist in Brunei
Provide local vacancies
Have the opportunity to join Kenali Negara Kitani (KNK) Campaign
Potential competitor
Water Pollution
Potential natural disaster
Marketing
Plan

Target Market
Families
Expatriate
Newlyweds/Honeymooners
Water sports lover
Young adults
Tourists
Products
Rooms
Standard Room
Suites
Water Sports
Scuba
Diving
Banana
Boat
Jet Ski
Spa Center
Massages
Sauna
PRICE
Standard
Our
choice of 2 single beds or a queen bed
$130.00 per night
Suite
a choice of a king bed or a queen bed and a single bed
$210.00 per night
Water
Activities
Resort Guests
Visitors
$40 per session
$10 per hour
$20 per hour
Scuba Diving
Jet Ski
Banana Boat
subjected to pay $10 extra
Sports
Blooming
Rooms
Rental
Of
Floating Boat
Duration
30 minutes
$5.00
1 hour
$10.00
Promotion
Sales Promotion
Opening of the Resort
Coupons are distributed to guests to enjoy themselves a 50% discount of the restaurant and a choice of a water sport for 2 people
Mid-Year
$5 coupon for any water sports
End of year / Star of year
We will charge a lower price of rental of rooms (Prices are subject to change). 10% dine-in at BR's restaurant
School Holiday / Public Holidays
20% discount coupons that are applicable for breakfast/lunch/dinner at BR restaurant and for any water sports
BCG Matrix
Design: Arkitek Company Sendirian Berhad
Operational Plan
Operational Plan & Personnel Plan
Personnel Plan

Designs
Operational
Job Description
Job description
Working Schedule
Staff Cost
SHIFTS
Administrative workers: 8am to 4.30pm
WORKING HOURS
Working Schedule
Chefs and assistant chefs
Waiter/Waitresses
Housekeeping
Receptionists
Staff Cost
Price strategies will be competitive with other leading company
Cost-plus pricing will be used for services.
Place
Serasa Beach, this location is suitable for resort as the water condition is calm due to its linkage with the Sungai Brunei.
To make a new brand of resort that is being recognized internationally.
To develop sustainable business for long-term.
To carry out many different types of promotional activities to boost up sales.
Marketing Objectives
Blooming Resort Cash Flow Project
Amount financed
Return on Investment
Annual payment
Duration of Payment
Finance Charges
Premium Amount
Total cost
Funding for the Serasa Beach Blooming Resort
Trading, Profit and Loss Account Blooming Resort
In order to set up this resort, it needs $3.5 million dollars to start The Floating Resort project.
Start-up Requirement
Operations:
Operates 7days a week and 24 hours service
Restaurant : 6am to 10pm daily
$4,200,000
$700,000
$3,500,000
10 years
$420,000
12%
$3,500,000
Finance
Financial Analysis
Gross Profit Margin %
2013
= 81.76%
2013
= (783.18) %
Net Profit Margin
Product design
Product quality
Branding
Product features.
Advertisements
Public relation
Sales promotion
2013
= 10.33 times
Stock Turnover
2013
= 885%
Operating Ratios
Break-even Analysis
Thank you for listening

Q&A
2014
= 92.95%
2014
= (42.08) %
2014
= 9.05 times
2014
= 143%
Break Even Analysis
the break even point is $1,008,858.35
Sales = $687,368.93
Vision
To present the ultimate hospitality experiences within an affordable world-class resort lifestyle with service that reflects the pride and professionalism of our Blooming Resort Team
Staff Benefits
Unskilled employees will be given trainings.
Staff Discounts will be given with term and conditions applied.
Incentive Bonuses awarded for overachieving in employee.
Employees will be insured with insurance while at work.
Annual employee party / social and sporting events
Employee service awards will be carried out yearly
Operation of Year
Full transcript