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Marketing Plan

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by

Jane Gu

on 6 December 2014

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Transcript of Marketing Plan

Marketing Plan for
Executive Summary
Market Analysis
Executive
Summary

Situation
Analysis

Market
Analysis

Marketing
Strategy

MARCOM
Plan

Marketing Strategy
MARCOM Plan
About
The
Presenter
About
The
Program
About The Presenter
Anout CT Program
Education
2009.9 – 2013.7   Tongji University English Major
2012.4 – 2012.8 University of Tübingen Exchange Student

Work Experience
2013.8 – now Shangri-La Corporate Trainee
2013.1 – 2013.7 Roche Sales Trainee
2012.9 – 2013.1 Kohler Marketing Assistant
2012.1 – 2012.3 Global SCM Marketing Specialist
Phase 1: 2013.8.19 – 2013.12.17 Hotel Operation

Phase 2: 2013.12.18 – 2014.6.20 S&M

Phase 3: 2014.6.21 – 2014.12.21 Communications
Demographics
Needs & Trends
SWOT Analysis
Product Offering
Geographics
Demographics
Behavior Facts
Strenghts
Weakness
Opportunity
Objectives
Positioning
4 Ps
Strategies
Shang Store
About
the
Project
Questions?
Uniqueness
Diversity
Price
Situation Analysis
Needs
Trends
Closed
Threat

$
People
Processes
Programs
Performance
Sales %
Shang Express
Internal
Integrated
Performance
Relationship
Advertising
Sales Promotion
Experience
Events
Mass
Communications
EDM
Wechat
Weibo
Personal
Communications
Shang Store
IDS
Keep & Kill
Souvenirs
Outsource
Today's Special
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Sales %
Financially
CSR
Kerry
Full transcript