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Transcript of NBA Cares
Significance to sport management...
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NBA/WNBA FIT is the league's comprehensive health and wellness program that encourages physical activity and healthy living for children and families through programs, events, and products.
"Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people with a special emphasis on programs that inspire youth and families worldwide, promote health and wellness and education. WNBA Cares goal alignment focuses on Philanthropy, Service, Legacy and Inspiring Women."
$11 million to charity
525,000+ hours of community service
NBA Cares is the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness. The NBA and its teams support a range of programs, partners and initiatives that strive to positively impact children and families worldwide.
In a marketing career...