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Propaganda Techniques

Overview of techniques with some historical information
by

Sarah Drake

on 1 December 2015

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Transcript of Propaganda Techniques

During WWI and WWII Uncle Sam was used
1960s Youth Revolt
North Korea, Afghanistan and Iraq etc.
"Yes We Can!"- Obama
War Bonds
Propaganda
Origin
-Latin
propagare
"to reproduce or multiply"

Techniques cont...
Examples of Propaganda
Common Propaganda Techniques
Name Calling
Glittering Generalities
Bandwagon
Plain Folk
Fear
Faulty Reasoning
Repetition
Otherness
Transfer
Testimonials
Mass Marketing to Subculture
Collective Memories
Humanizing Technology
Strong Women
How was it spread to the people?
Orally
Printing Press
Radio
Television
Internet
prop·a·gan·da


Noun: Use of carefully considered words and/or images used to influence opinions, emotions, attitudes, and behavior. Can be biased or misleading.
Fear
&
Bandwagon
Mass Marketing to a Subculture
Times Square - New York
Targets a smaller group of people within the main culture
Difference between Propaganda, Argument & Persuasion
Argument
- search for truth
Persuasion
- promoting a postion BUT rooted in the truth
Propaganda
- promoting a position- may
distort truth
Uses images of athletic females representing both beauty and power

What brands can you think of that use this technique?
Strong Women
Use of ordinary people to gain confidence and trust.
Some brands go so far as to use incorrect grammar to be "relatable."
Plain Folk
If you show an image repeatedly, people will remember. If you say something over and over, people will believe.
Repetition
Factual supporting details are used but do not support the conclusion.
Red-herring (irrelevant info)
Circular reasoning
Either/or
Faulty Reasoning
Simplifies or personifies products of a technical nature
Using regular language to make technology more accessible
Humanizing Technology
Promotes an elite mentality; causes you to feel you are exceptional if you participate
Otherness
Moments/events shared by a large number of people
Collective Memories
Questions? Comments?
Full transcript