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Does it Matter if Your Black or White : Advertisements Assoc

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by

jahna Merritt

on 11 December 2013

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Transcript of Does it Matter if Your Black or White : Advertisements Assoc

Does it Matter if Your Black or White : Advertisements Associated by Race.
Importance of Study
Research Methods
R1: How many models are being depicted within the advertisement?
R2: What is the race depicted in the advertisement?
R3: Does the model show authority within the advertisement?
R4: Does the model look wealthy within the advertisement?
R5: What type of career is the advertisement portraying the model in?
R6: What is the product being sold within the advertisement?
R7: What is the expression given off the model in the advertisement?
R8: What type of career is the model in within the advertisement?

Methods
Magazines:
Entertainment: Entertainment , People
Sports: Sports Illustrated,ESPN
News: Readers Digest, Times
Thinking for the Future
Low budget
Will effect the life of our kids for tomorrow
Brings Awareness
Objective : The objective is to see how magazines portray certain races in their magazines, and if the different races are being stereotyped by social class, types of clothing, and public imaging.
According to the U.S. Department of Commerce, “the annual purchasing power of racial /ethnic minorities makes up more than 20% of the nation’s total consumer spending and is increasing at a faster rate than that of the non-minority population (MBDA, 2000).”
Decoding (full page ads only )
Only magazines from mid 2013-early 2014
Depicted and sorting into categories
Analyze the data
It is important to research how advertisements are portraying the different races in magazines since they create characters that can be stereotyped by social class, types of clothing, and public imaging.
Just Sit & Think
"Think about your race "
Do you think about the different races you see within magazines?
Do you ever notice the type of social class being portrayed if you do see another race?
Is ever race being represented?
Is every race portraying the same level of authority?
Full transcript