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Make Money Where Your Competition Can't

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by

Joe Hyde

on 3 January 2014

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Transcript of Make Money Where Your Competition Can't

Make Money Where Your Competition Can't
Joe Hyde
@SanAngeloLIVE
linkedin.com/in/joehyde
(325) 340-1238
HydeInteractive.com
Define Your Target
Devise a Strategy
Website Content Silo
Content Strategy
Attract Audience
Direct Response
1. DYI
2. Hire a CMO
3. Hire Us!
50,000
Water Meters
76901-76909
MelissaData.com
50,000 Accounts
18+
76901-76909
facebook.com/ads/create
100K-500K Cookies
5 to 10 Million Impressions
google.com Display Planner
76,897 Cookies
quantcast.com/planner
Website Content Silo
Mobile-Ready
Flexible Framework
Fast Architecture
Built for Content
Banner Ads
Slogans Matter
Diversified Creative
Buy Audience, Not Context
Capture Leads, ups, sales
Display Ads
Tactics
Search Marketing
Content Display Ads
Digital Directories
SEO
On-Page Tactics
Follow Google's Lead
Measure, Quantify
Purpose - Search Visibility
Post Frequently
Link to Your Website
Build Audience
Advertising Opportunities
Social Signals
Paid Text Ads
Target Your Prospects
Set Budgets
Experiment
Capture Leads
SEM
Big Data
InfoGroup
Axciom
nSphere
D&B
Factual
nSphere
Compass
Digital Directories
How?
We're Seeking a Client with Vision.
Build an Audience & Do Something With Them!
Target Study
Strategy
Tactics
Email
Rocks!
Types
of
Email
DIY - Outlook
DIY - ESP
Purchased List
Direct Solo
Examples
Rick Perry
Texas A&M
Salem
LIVE!
Expectations
10% Open
10% Click
1% Do Something
10,000
x 0.10
-------------
1,000
x 0.10
-------------
100
x 0.05
-------------
5 Sales
Costs
$0.10 - $0.14/email
Direct Solo
20,000
x 0.10
-----------
$2,000
What If?
Platform
Content
Strategy
SEO
Facebook
Email Marketing
Results
150,000 UVs Dec. 2013
SA LIVE: 34,216 People
SAST: 35,795 People
KLST: 11,389 People
source: quantcast.com
KLST
SAST
San Angelo LIVE!
58% Mobile
Visibility
High
Visibility

Full transcript