Debate "Targeting minorities for a company's products is sound business practice!" Targeting minorities for a company's products is exploitative
VERSUS
Targeting minorities is a sound business practice The Topic Produced by:
Isabel Eisenach
&
Jael Santos What is a minority ? Introduction Multicultural
marketing "Targeting minorities for a company's products is exploitative!" REBUTTAL CONCLUSIONS ANY QUESTIONS? The
Consumer what can you relate to? examples Family values &
traditions Vulnerable Market Segment The Marketers Themselves Protection to avoid Exploitative Marketing Establish a
relationship (benefits) Differences in taste Targeted because of a weakness
Often lack of information/education about products Information is a powerful tool and should be used Responsibly and Prudently! "The code of Ethics of the American Marketing Association" Sexual Merchandise for children Examples Incentives at festivals The
COMPANY satisfy the wants & needs of
a target segment! Increase of minority's
market presence...
...create ore effective
marketing strategies How is marketing to minorities any different than marketing to another target segment?
Loading presentation...
Present Remotely
Send the link below via email or IM
Present to your audience
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Ethical Debate
Targeting minorities for company's products is exploitative VS trageting minorties is sound business practice.
by
Tweet
