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Petal

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by

Katja Minaev

on 16 December 2015

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Transcript of Petal

Business Model
Value proposition
What Petal will do for
you

Keep your pet safe
Enjoy the company of a pet
Affordable
Easy to use
Go-to Market Plan
Social media marketing

Word of mouth
marketing


Competitive Analysis
dogbuddy.com

holidog.com

petcarespain.com
Management Team
CEO: Sherif
Co-CEO: Katja
Marketing : Carmen
CMO
CFO
Finance: Teodros
CHRO
Human Resources: Manuela
CTO
Information Technologies: Bruno
- 4 languages
- Strategic thinking
- Goal-achiever
- Responsible
- Leader
- International
- Organized
- Ambitious
- Easy to work with
- Trustworthy
- Market research
- Communication
- Event organization
- Product development
- Accounting
- Maths
- Cost management
- Communication
- Ethics
- Problem-solving
- Interviews
-Technology
- Computer
- App development
Financial Projections
1st year 6,000 users
55,000€ profit
2nd year 10,000 users
220,000€ profit
3rd year 20,000 users
545,000€ profit
Current status
Create awareness
Create the product
Provide good care
Reduce spending
Connect pet lovers
Key activities
Channels
Revenue
Costs
Customer segments
Underlying magic
It costs
between 15€ and 35€
a day for pet care


And
between 35€ and 95€
a day
for a pet hotel
Current Problem
http://petal.my-free.website
Use of funds
Advertising
Pet insurance
24/7 vet-support
http://facebook.com/petalapp
https://twitter.com/ThePetalApp
Full transcript