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Magento Promotions and Discounts

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by

jim tabasz

on 2 October 2013

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Transcript of Magento Promotions and Discounts



Infrastructure
Stepping Up Sales
with Magento
Promotions and Discounts

How Did We Do It?
In this course we look at Magento features and tools to understand how to create promotions and discounts in your Magento implementations.

We'll show you sample promotions, then break them down to component parts to illustrate how they were created.


Understanding Magento Promotions

Special
Promotion
Scenarios

Supporting
Your Sale

Setting Up
Your Sale
Overview of
Course
Objectives /
Elements

Customer Segments
Product Categories
Attributes
Enabling Mage Functionality
How did we
do it?
Site/Store/View
Nav and User Xperience
Catalog Price Rules
Shopping Cart Rules
Catalog Price Rules
Shopping Cart Price Rules
Automated eMail Reminders
Coupons
Segments
Categories
Market Plan
Customer Xperience
Capturing Customers
Saving the Sale
Abandoned Carts


Discounts
Multiple Category Discounts
Special Sales
Complex Rules
Coupons
Demo
Sample Magento

Promotion

1.
Facebook
Coupon
Shopping Cart Rule
Coupon code
Triggers discount in Cart
do it?
2.
Product Category and
Dollar Amount
Complex Rule Condition
3 Products same category
Dollar amount over $1K
Triggers specific discount
3.
Customer
and
Brand
Qualify customer by Group
Specify product by Brand
Triggers discount
If no special pricing
4.
Customer
Segment
Complex Cart Rule
Targeted Customer Segment
Multiple Rule conditions


How did we

5.
Multiple
Discounts
One Rule
Multiple product discounts
Modify existing Rule
7.
Loyalty
Promotion
Customer invites friend
Friend acts to purchase
Both receive benefits
Automated Email Reminders
Repeated Time Interval
Special Coupon Code
10% Discount
6.
Abandoned
Cart
Recap Promotion Elements

Review Mage Settings

Reminder Quiz with Reference
8.
Review
Full transcript