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Starbucks Industry Analysis

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by

Rachael Lambert

on 11 April 2015

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Transcript of Starbucks Industry Analysis

SPECIALTY COFFEE - INDUSTRY ANALYSIS
EXECUTIVE SUMMARY

The specialty coffee industry is adapting the products and services it offers and is changing the way it engages with customers in light of evolving
macro-economic
events,
customer
engagement and continued
global growth.
MACRO-ECONOMIC EVENTS MATTER
AGENDA
1. INDUSTRY OVERVIEW
2. MACRO MATTERS
3. IT'S NOT ABOUT COFFEE
4. GLOBAL GROWTH
5. IT'S COFFEE TIME!
IT'S NOT JUST ABOUT COFFEE
GLOBAL GROWTH
*Source: Coffee in the US, Euromonitor International. Mar 2012
Economic downturn leading to
at-home solutions
*Source: Coffee monthly price, Index Mundi, Nov 2012
Increase in coffee bean price poses threat to cost-efficiency.
=28%
*Source: Global Coffee Trends, Euromonitor International. Jul 2011
The rapid growth of pods market is threatening in-store traffic loss.
INDUSTRY OVERVIEW
Climate change affects arabica beans production: 42M bags in 2011 vs. 39M bags in 2012
r = Robusta coffee beans
m = Mix Robusta and Arabica beans
a = Arabica coffee beans
Scarce resource: < 15% of the world land produces coffee
Comfortable Atmosphere
Wide Assortments of Different Products
One-Stop Shopping
Leverage the Customer Experience
GLOBAL
Technology Driving Search
CONSUMER TRENDS
INDUSTRY OVERVIEW
INDUSTRY OVERVIEW
INDUSTRY OVERVIEW
REGIONAL
LOCAL
MACRO MATTERS
MACRO MATTERS
MACRO MATTERS
MACRO MATTERS
IT'S NOT JUST ABOUT COFFEE
IT'S NOT JUST ABOUT COFFEE
IT'S NOT JUST ABOUT COFFEE
All Day
MACRO. NOT JUST COFFEE. GLOBAL.
QUESTIONS?
GLOBAL GROWTH
9.4% CAGR
GLOBAL GROWTH
GLOBAL GROWTH
Full transcript