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Food Inc.

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Evan Shelton

on 26 November 2012

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Transcript of Food Inc.

Purpose and Target Audience Type of Argument Food Inc. This documentary was created to expose the truth behind food processing and to inform consumers of the reality of how their food is made Food Inc. displayed both informative and persuasive arguments. It utilized the appeals and exposed the truth behind food processing, and the greedy and biased nature of the companies that are running everything Structure of Argument Introduces the problem: explains what goes into the food we eat and how everything is not as it seems Rhetorical Strategies Allusion to David and Goliath: the organic farmers (David) trying to compete with the multinational corporations (Goliath) Effectiveness of Argument By making various claims against food manufacturers, the producers of Food Inc. were able to support their assertions by using rhetorical appeals and devices. Food Inc. was very effective in informing the public of the truth behind food industries as well as food processing. The documentary succeeded in getting it's point across and urged viewers to be more aware of what occurs in the food business. It was very eye opening, influential, and credible. Evan Shelton & Chase Keeland Aimed toward misinformed consumers and anyone that is interested in learning about where their food comes from and the business surrounding it. Information at the end urged people to make a change within their community which brought out the persuasive argument more Presents the facts: shows how farmers and animals are treated, how big business manipulate and control the meat industry, and also goes into how the government is involved Call to action: urges people to make a change and do what they can to influence the people around them Appeal Logos - statistics showing how E. coli cases are found within the same companies repeatedly
- genetic mutations of chickens, corn, and soybeans are all for the profit of the food industry
- statistics of Americans that are predicted to have diabetes in the future
- comparison of food industry from 1970 to 2008
- large companies (Tyson/Monsanto) declining interviews shows they have something to hide
- Consumers ultimately control the market Appeal Ethos - food engineers experimenting with corn products
- investigative journalists
- real time farmers and employees of businesses such as Monsanto
- Congress
- interviews
- National Chicken Council
- video evidence Appeal Pathos - story of 3 year old Kevin dying from E. coli.
- repulsive footage of slaughterhouses and how the animals are treated
- farmers being forced into debt by large meat industries as a result of refusing to conform
- minorities that do not have the financial stability to provide healthy food for their family
- exploitation of workers
- seeing the government promote laws and acts that are not beneficial to consumers and deny them of basic rights Repetition: meat companies declining to be interviewed for the film Hyperbole: corn conquering the world with it's uses Extended metaphor: corporate titans (large meat companies) Irony: immigrants are getting illegally smuggled into U.S. by large companies to work and end up getting deported. People calling the shots are not suffering any consequences
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