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CC2018 - #2B Fitness PART 2 (Jen)

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Transcript of CC2018 - #2B Fitness PART 2 (Jen)

Coordinator
Award
GROUP FITNESS
CONVENTION 2018
2018 UPDATE
2019 PROGRAMMING
ELEVATING
EDUCATION

Jennifer Renfroe
PENNY SORENSON
East Coast Coordinator of the Year 2018
Excelling in the
Best in the
(MID)WEST
EAST
truly believes in the Crunch brand and what makes us different
established a strong instructor community
manages one of the top drawing GF programs
York, PA
SHANNON RADTKE
(Mid)West Coast Coordinator of the Year 2018
APPLETON, WI
ANNUAL COORDINATOR
CONVENTION
BUILDING THE TEAM & BRAND
HEART AND SOUL
OF THE BRAND


Crunch Sweats - Annual Coordinator Convention
Carmel Valley, CA
Tampa, FL
BEST IN CLASS
Cultivating the BEST to be
Why work for us?
WHY
Us vs them
GREAT LEADERS DON'T TELL YOU WHAT TO DO
Started with Crunch Appleton when club opened
Created a ground breaking group fitness program in a new market
Leads by example and has created a team that embraces Crunch
embraces the coordinator role and promotes her staff, club and community
October 26-28, 2018
AGENDA
ANNUAL COORDINATOR
CONVENTION
October 26-28, 2018
Annual education event for all coordinators
Live training on 2019 programming for group fitness, Ride and HIITZone
Elevate our brand and keep us best in class.
PURPOSE
THEY SHOW YOU HOW IT'S DONE!

?
Built a successful HIITZone program that has enhanced the member experience at Crunch Appleton
LEADERSHIP
IS NOT A POSITION OR A TITLE,
ACTION
ACT
ACTION
EXAMPLE
IT IS
AND
Committee comprised on senior group fitness coordinators
Committee will provide feedback on group fitness initiatives and special events
Impact and input from all areas of the country representing the group fitness as a team

SOUTH
NORTHEAST
MID WEST
NORTHWEST
WEST
SOUTH EAST
David Harper
Samya Haddad
Lisea Julien
Lexie Dejewski
Shannon Radtke
Erin Rose
Group Fitness Committee
Members
THE HIITZONE
Builds and cultivates group fitness leaders
Programming with Purpose
1700
In one month at relaunched clubs
PEAK RESULTS MEMBERSHIP SALES
REAL
PEOPLE
REAL
RESULTS
TRIAD
A group of three usually related people or things
The "Group Experience"
What makes OUR classes different?
Equipment & Experience
2010
Last Year
HIIT 4
A number of persons associated together in work or activity
COMMUNITY=TEAM:
CTC
92
22
667
2,668
Equipment
Experience
noun
|
tri·ad |
\ ˈtrī-ˌad
Finding the Zone
Where are we now?
Per Week
Advanced HIIT Classes
Last Year
1,350+
This Year
5,400+
This Year
Per Month
Active Locations
THE POWER OF
PEAK RESULTS
Providing
THE
Total Member Experience
STAGES OF THE CLIMB
The PR in PR
Average Dues June
JUN 2017
$18.39
$20.47
THE BOTTOM LINE
Total PR revenue on a monthly basis
Number of PR Members............
Monthly tap
2,500
$279,600/year
The Impact of Group Fitness & Peak Results
GROUP
COMMUNITY
Building the
Brand
FITNESS
CLIMBING TO THE
PEAK
A number of individuals assembled together or having some unifying relationship
GROUP:
SMALL GROUP
LARGE GROUP
CASE STUDY
2013
2018
Combined power of three tiers of group fitness programming in one membership
Unbeatable value and superior programming over the competition
Providing our members with the ability to choose what they do and when they do it
Delivering a true small group training experience at a price that is sustainable
We become a true
TOTAL SERVICE
facility
ACHIEVEMENT AWARD
CONGRATULATIONS
VRJ Group Fitness Team
...................................
Average Peak Result % during Presale
38%
Average Dues in PreSale
$23.49
$33.12
All Members
PR Members
Inspirational Numbers
Total PR Member Dues (@$29.95).......
$74,875
[incremental difference between Peak and PR: $10 =
$25,000
]
$25,000
Total Dues........................................
Cost of Classes per month..............
$1,700
Monthly Net Revenue
$23,300
JUN 2018
members are equally important to the success of clubs. Retaining members is a much more cost-effective way to grow your membership base. Helping your members fall in love with fitness is the key to engaging and ultimately retaining member.
Group exercisers are
less likely to cancel their membership than gym-goers who only use the fitness floor.
26%
What is the
CRUNCH EXPERIENCE?
Attendance change in month 3 and 6 is minimal. This mean attendance patterns are well established by month 3:
COMMUNITY + CULTURE = RETENTION
SELLING & RETAINING
Tuscaloosa, AL
Total Members: 2,136
PR Members: 874
*** 41% ***
Average Dues PR: $29.95
Average Dues All: $20.59
Round Rock, TX
Total Members: 1,345
PR Members: 641
*** 48% ***
Average Dues PR: $32.66
Average Dues All: $24.99
Las Cruces, NM
Total Members: 3,245
PR Members: 1096
*** 34% ***
Average Dues PR: $38.86
Average Dues All: $29.01
Lubbock, TX
Total Members: 9,177
PR Members: 3374
*** 37% ***
Average Dues PR: $32.42
Average Dues All: $21.43
Snellville, GA
Total Members: 5,667
PR Members: 1379
*** 24% ***
Average Dues PR: $28.69
Average Dues All: $20.31
Superior unit that "Crunches the competition"

Equipment that maximizes class participation and teamwork with the 4 concept design

Groundbreaking functional training area with cutting edge look and feel
Exclusive HIIT4 unit designed exclusively for Crunch Franchise
True team environment that fosters member engagement, community and retention
From beginner to badass, our classes deliver results fast
Heritage and experience in group fitness programming that delivers a unique Crunch class to every participant
&
First franchise company to achieve NASM performance facility status
NASM/AFAA relationship provides multiple benefits to our instructor base
Exclusive partnership with NASM that will further the devlopment and excellence of both our Group Fitness and HIITZone programming
HIITZone programming will be updated on an annual basis
Special event classes will be implemented to drive PR sales and enhance club marketing
Instructor education will continue to be at the forefront of our training system
Continued relationship with NASM on development of HIITZone programming
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