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EXECUTIVE RESUME DNA

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Cheryl Simpson

on 14 November 2016

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Transcript of EXECUTIVE RESUME DNA

BEST PRACTICE #3: POSITIONING
Positioning is a marketing technique, a way of aligning a product with its target market. In your executive resume, it is vital to align your document with your target roles.

Here this occurs in 2 ways. First, through the use of a title and industry listings. Second, through an elongated summary set up in an executive format. Let's take look at both of these.
BEST PRACTICE #4: DISTINCTIVE CAREER BRANDING
This set of 2 taglines pack a powerful punch. They quickly communicate a bird's eye view of Kenneth's key career achievements + the impacts his contributions have had on his past employers.
If his readers read nothing else, they will know all they need to know about him
.
In 3 short sentences, this summary highlights Kenneth's key traits, skills, experience + achievements. Two secondary sub-sections support his brand via a brief list of awards + select academic qualifications. The net result is keen insight into who Kenneth is + what he brings to the table.
BEST PRACTICE #6: CONTEXT
Each role contains a brief overview of Kenneth's tenure -- this strategy provides context for the achievements that follow. These big picture details tell the mini-stories of each position he's held. When strung together these pearls underscore his executive positioning + deepen the insight imparted to reader's.
DECONSTRUCTING YOUR RESUME'S DNA
Resume Titles Add Focus, Context + Positioning
This title is specific enough to be clarify the candidate's preferred roles while general enough to invite exploration of new opportunities. It includes 3 industry sub-sectors which demonstrate Kenneth's areas of expertise.
Executive Look + Feel
This whole section supports + validates Kenneth's positioning as an executive by including all the elements typically seen in resumes at this career level. Such a presentation helps recruiters to accept Kenneth as an executive-level candidate.
Let's Start by Taking a Look at an Award-Winning Executive Resume
This fictionalized resume represents a real executive. It was awarded the #1 Best Executive Resume in 2013 by Career Directors International in their global TORI (Toast of the Resume Industry) competition.
BEST PRACTICE #2: BRAND LOGOS
Logos aren't appropriate for every candidate, but note the visual punch this one carries. Clearly this is a candidate who is confident -- a person to be reckoned with + listened to.

What image does your resume portray?

What would you like it to convey?
9 Best Practices to Propel Your Executive Resume from So-So to Spectacular
BEST PRACTICE #1: VISUAL BRANDING
For now, just notice the
use of color in this document.
Color distinguishes your
career brand from that of your
fellow candidates. It helps
you stand out while organizing
+ drawing your reader's
attention to key details.

BEST PRACTICE #5: CAREER SUMMARY
BEST PRACTICE #7: QUANTIFIABLE ACHIEVEMENTS
Through the use of more context details, specific "hows", lean language, active verbs + quantified results, Kenneth's leadership impacts shine. Note the different "layers" of perspective structured in highlights, sentences, bullets + sub-bullets, all of which organize the reader's thought process.
BEST PRACTICE #8: STRATEGY EMPHASIS
Note the emphasis on strategy rather than execution in the early part of each sentence. This is a hallmark of an effective resume that deepens key word count and convinces readers of executive competence + readiness for next-level roles.
BEST PRACTICE #9: AGE-PROOFING
Too much early career experience on a resume will eliminate opportunities rather than invite them. The trick is to know how much experience to include + how to do so.
Thanks for your time -- hope you found this presentation helpful. If you despair of writing your own resume or recognize the wisdom of turning to an expert, please stop by ExecutiveResumeRescue.com.

While you're there, claim your copy of my
Polish Your Profile
audio showcasing my favorite LinkedIn profile optimization strategies. Or, visit my calendar to schedule a complimentary consultation about your career communications needs.

Best wishes for exceptional career growth in 2014!

Cheryl Lynch Simpson
, ACRW, COPNS, Reach360, Get Clear, Get Found, Get Hired Coach
Executive Career/Job Search Coach | Executive Resume Writer | LinkedIn Strategist
21-Time Award-Winning Resume Writer + Career Management Thought Leader
Full transcript