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Case Study: Bike New York

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Adriana DiFazio

on 24 May 2013

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Transcript of Case Study: Bike New York

Bike New York What is Bike New York? What do they do? What is their mission? Bike New York is a
501(c)(3) not-for-profit organization founded in 1977. MISSION Facilitate and promote cycling in all five boroughs of NYC through education and public events as well as collaboration with both community organizations
municipal agencies. VISION AIM Encourage cycling as a safe and sustainable means of transit and recreation. Elevate cycling as a green and healthy compliment to New Yorkers' daily lives.. How does BNY
complete its
mission? Classes Youth Classes Learn to Ride Bike Drivers Ed Bike Bonanza Adult Classes Learn to Ride Bicycling Basics Savvy Cyclist:
Traffic Skills 101 Street Skills Winter Riding 101 Bike Commuting 101 Bike Maintenance 101

Bike Maintenance 201 Locations Bicycle Education Centers Summer Camps Harlem PAL
PAL IS 218 Beacon
Alfred E Smith Center (Parks)
East 54th Rec. Center
Shuang Wen Academy
Henry Street Settlement
Red Hook Rec. Center (Parks)
PAZ @ PS24
PAL @ the Armory
Harlem YMCA
William J. Duncan PAL
Prospect Park YMCA
Children's Village
Children of Promise
Boys & Girls Republic Midland Beach - Staten Island
I.S. 302, East New York - Brooklyn
Brooklyn Bridge Park - Brooklyn
Van Cortlandt Park - Bronx
Flushing Meadows Corona Park - Queens
East River Park - Manhattan
Hudson River Park - Manhattan
P.S. 180, Harlem - Manhattan
Randall's Island Programs Bike Driver's Ed School Assemblies Rides TD Five Boro Tour
Discover Hudson Valley
Twin Lights Ride
Pedal Stops
Harlem Valley Rail Ride Bike Expo New York Educational Partnerships Management Annual budget:
$4.7 million Staff Kenneth J. Podziba President and CEO 12 full-time employees 20 to 25
part-time instructors 20 college age instructors All instructors are trained by Bike New York's senior staff. About one-third of the instructors are credentialed by the League of American Bicyclists. Sponsors Board of Directors Henry Chin
Dan Davis
Leonard Diamond
John Kalish
Stuart Krohnengold
Kim Leitner
Deirdre Murphy Bader
William D. Pettit
Ed Pino
Helen Pundurs
Cyndi Steiner Service Delivery Advertisement Jamaican Bike Tour Client Satisfaction Geographical Distribution Is Bike New York http://statenisland.ny1.com/content/top_stories/164981/free-program-gets-youth-biking-through-staten-island completing its MISSION? Recommendations Bicycle Physical Education Programs "I think that was the easiest lesson I've ever gotten. It was very thrilling." - Majorie Louis, 31, sales accountant from WeeHawken, N.J. "I feel really proud of myself. I finally get what all the excitement is about." - Rachel Bloom, 31, from Park Slope, Brooklyn "I can't believe I learned in one day. I think I'm going to buy a bike now." - Danny Fernandez, 28, high school teacher, from Bay Ridge, Brooklyn "It feels great. I feel totally empowered." - Nicole Sterling, 40, math teacher, from Crown Heights, Brooklyn "They're just excited to get out there and do something they haven't done. One of the kids I took out last Saturday, his dad went out and bought him a bike the next day." - Carisa Gaylardor, physical education teacher at Antonia Pantoja Prep Academy in the Bronx 1 3 1 2 1 YES - More even geographic
distribution - Facilitate bike purchases Operational Criteria Visibility and Marketing
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