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WHO WE ARE?

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by

Anaïs Iglesias

on 4 July 2016

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Transcript of WHO WE ARE?

WHO WE ARE?
We are quickly becoming recognised as one of the UK’s leading dedicated branding agencies.

We only do three things:
1. We create new brands Co-Creation as a method of creating brands.
2. We refresh existing brands Re-position, re-vision, re-shape internal cultures, and revitalise identities.
3. We create compelling interactions that bring people and brands together Connect the right people with the right brands.

We simply follow a few simple rules:
1. Produce outstanding work
2. Have a great time doing it
3. Make money, use it to innovate and grow



" BEST BRANDING AGENCY IN MANCHESTER IN 2014"
WHY NOT BERT ARROUND THE WORLD IN 2020?
What do we need to know?
Bert's competitors
Current competitors
Studio North
Cube 3
Cuckoo
The Neighbourhood
Ahoy
Companies Bert needs to complete agains to become biggest brand
BBDO
BBH
Ogilvy One
Stein IAS
Gravity Road
Red Bee
Leo Burnett
J. Walter Thompson
SWOT Analysis
STRENGTHS
High end creative output
Strong core team
Methodological working process, innovative design and visual concept
Growing very fast
Excellent reputation in branding
Strong focus in branding
bert
bert
By Alba Iglesias Déu

WEAKNESSES
OPPORTUNITIES
Strong personal contacts with clients ( Ex: Adidas)
Develop content marketing
Encourage audience participations
Leverage past success
THREATS
Local and international full-serviced competitors
New business development - don't forget our existing clients
Use of SEO techniques to identify consumer behaviour
Analysis of online markets and behaviour of internet users using Analytics
Lack of engagement with customers
Lack of update/infrequent posts
Social media stickers not visual enough in bert's website
OBJECTIVES
Win great awards


Great clients


Great marketing campaigns

EXPERIENTIAL MARKETING

Memorable and emotional connection between
the consumer and Bert.

Customer loyalty
Brand awareness
Simulate positive word of mouth
Increase return on marketing investment

NOTES CAMPAIGN
HOLD AN EVENT
great way to get the attention of clients and prospects.
Social summer
barbecue
Christmas party
1920's cocktail
evening party
Vintage tea
party
Valuable "face time" with potential customers and offers the opportunity for them to experience the look, feel and personality of your company.
Brand awareness
Help to grow and to become more reputable
Allow companies to promote their goods or services
An effective way to make connections, get personal, know your audience, reward loyalty and establish relationships with people
EXHIBIT YOURSELF
SPONSORSHIP
Why should your company be interested in sponsorship an event or a brand
Opportunities for distinct marketing and competitive advantages
Showing support of the event.
Ways to reach a target audience
Increase brand awareness.
Exclusive face-to-face time with attendees
Creating positive publicity/heightening visibility


But choose wisely – who you choose to sponsor should be relevant to your target market and ‘on message’. Be sure to steer clear of any PR disasters !!!!!!


PROMOTIONAL MERCHANDISE
Small corporate gifts are a great way to thank customers for their business and reinforce the company at the same time. They are inexpensive, and their longevity ensures that they will be seen time and time again.

Improves their opinion of the company
More likely to work with you
Less expensive and more effective than other forms of advertising and marketing.
Increases the brand awareness of not only the person using the promotional item, but also those who are in contact with the recipient or see them using the product.
Helps remember your services
PARTNER WITH ANOTHER COMPANY
Join forces can be good for business. Targeting the same kind of customer as Bert, but not in direct competition. There has to be opportunity to join forces for mutual benefit.
Effective for customer retention and company growth
grows your network to reach your partners and customers.
Provide customers with additional value.
Logistical ease.
Increase loyalty
Understanding Bert's customers will help determine which company is a good fit as a partner

Exhibiting can be a highly effective way to showcase Bert's brand to hundreds of people in the target market. However, it can be expensive, so you’ll need to prepare carefully to ensure you realise the best return on investment.



Learn what is working
Generate lucrative, highly targated business leads
Protect existing clients relationships
brand awareness
Build partnership
Develop and strengthen the company
Close sales without causing resentment
TARGET
MARKET
In order to maintain high quality prices for their clients. Bert provides a high end service and they are selective in who they choose as their clients to ensure that high prices are accessible.
PRICE
brand strategy
brand films and ads
digital projects ranging from digital out-of-home experiences through to responsive websites
ad campaigns
print
motion graphics and animation
guidelines for interior designers and architects, and beautifully clear brand guidelines.
BERT'S CURRENT SERVICES
PLACE
Bert is a North West Branding Agency, that has a total of 3 offices, 2 in UK and one in Spain to meets its clients neeeds. There easily accessible for clients in the offices and online.
Bert communicates its brand as “the sum of every sensory interaction you have with your audiences”




Bert has done a Joint Venture with a PR company called Tigerfish in London
PROMOTION
Create direct links to their Twitter, Youtube, Pinterest and Instagram sites to connect all the social media platforms content.
Invite existing contacts to Like the page.
Post the experiential marketing campaigns videos.
Communicate more about social brand topics
Update the Facebook page with regular news and information, on daily basis to keep customers engaged.
SUGGESTIONS
Communicate customers about Bert's:
Marketing Trade events
New sponsorships
New projects and clients
Awards
Charity events.

Partner with another company and all-inclusive offers
SUGGESTIONS
SUGGESTIONS
Blogging
Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers.

A company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.

Build trust and demostrate your expertise
Attract relevant traffic to your site
Blog posts provide valuable content for Social Media
Marketing Investment
Bert on Instagram
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.


Why Instagram has to be in bert marketing plan?
Brand awerness
It is fun
Drive traffic to the website
Emotional connection
High visibility of posts
High levels of engagement
Visual marketing
SUGGESTIONS
Promote Instagram everywhere, as a new Bert social media platform.
Post creatives pictures of new Bert promotional merchandise
Showcase Bert live event.
Build a community around an actionable hashtag
Interact with others on Instagram to grow your following
Showcase Products and Services by posting Bert future project pictures.
More variety in the videos added:
Samples of Bert's recent work
Case studies
Original videos of customers enjoying the new brand campaign.
Behind the scenes videos.
Suggestions

Bert website
Ensure that the website provides all the Bert´s content shared in the social media platforms.



Adding two new proposals:

Start a blog
Customer reviews and experience

Collection of inspiring images
Convey Bert and new ideas
We can include everything that inspire Bert, including websites, interiors, objects, magazines, posters....
Bert becoming best UK branding agency in 2017
And ...
WHY NOT BERT ARROUND THE WORLD IN 2020?
By Alba Iglesias Déu
Full transcript