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Social Media Marketing

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Azubis Wiley-VCH

on 8 June 2015

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Transcript of Social Media Marketing

Social Media Marketing
Source : http://www.hdwallpapers.in/social_media-wallpapers (05/05/15)

1. Definition: Social media marketing
2. Opportunities and risks
3. Implications on traditional advertising
4. Examples
5. Summary and conclusion
6. Sources
1. Definition: Social media marketing
2. Opportunities and risks

3. Implications on traditional advertising
5. Summary and conclusion

topical subject
no common definition
some criticisms
future of Marketing?
already ubiquitous!

6. Sources

D'Andrea Alessia, Ferri Fernando, Grifoni Patrizia (2012). SNeM2S: a Social Network Model for Marketing Strategies in International journal of e-business development; The World Academic Publishing Co, Limited, Hong Kong (China).

Bowden, J. (n.d.). The Impact of Social Media Marketing Trends on Digital Marketing. Retrieved November 23, 2014, from http://www.socialmediatoday.com/content/impact-social-media-marketing-trends-digital-marketing

Deis, Michael H.; Kyle Hensel (2010). "Using social media to increase advertising and improve marketing". Entrepreneurial Executive: 87.

Kabani, Shama (2012-06-08). "6 ways foursquare can help your social-media strategy". Bizjournals.com. Retrieved 2012-09-26.

Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Indiana University, 52, 357-365.

4. Examples

Best Practice: Worst Practice:


reaching a wide audience
very quickly and inexpensively
direct communication (target group)

negative comments (Image)
Source: www.marketoonist.com/cart.s (05/05/15)
Source: www.constructionmarketingassociation.org/blog/ad (05/05/15)
Full transcript