The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Social Media Marketing

No description
by

Azubis Wiley-VCH

on 8 June 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media Marketing

Social Media Marketing
Source : http://www.hdwallpapers.in/social_media-wallpapers (05/05/15)
Structure

1. Definition: Social media marketing
2. Opportunities and risks
3. Implications on traditional advertising
4. Examples
5. Summary and conclusion
6. Sources
1. Definition: Social media marketing
2. Opportunities and risks





3. Implications on traditional advertising
5. Summary and conclusion

topical subject
no common definition
some criticisms
future of Marketing?
already ubiquitous!


6. Sources

D'Andrea Alessia, Ferri Fernando, Grifoni Patrizia (2012). SNeM2S: a Social Network Model for Marketing Strategies in International journal of e-business development; The World Academic Publishing Co, Limited, Hong Kong (China).

Bowden, J. (n.d.). The Impact of Social Media Marketing Trends on Digital Marketing. Retrieved November 23, 2014, from http://www.socialmediatoday.com/content/impact-social-media-marketing-trends-digital-marketing

Deis, Michael H.; Kyle Hensel (2010). "Using social media to increase advertising and improve marketing". Entrepreneurial Executive: 87.

Kabani, Shama (2012-06-08). "6 ways foursquare can help your social-media strategy". Bizjournals.com. Retrieved 2012-09-26.

Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Indiana University, 52, 357-365.

4. Examples

Best Practice: Worst Practice:





Opportunities:

reaching a wide audience
very quickly and inexpensively
direct communication (target group)
Risks:

Shitstorms
uncontrollable
negative comments (Image)
Source: www.marketoonist.com/cart.s (05/05/15)
Source: www.constructionmarketingassociation.org/blog/ad (05/05/15)
Full transcript