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The Path to Multimedia Success - Your New Business 2014
Transcript of The Path to Multimedia Success - Your New Business 2014
Create Your Presence
Your business name should be easy and memorable.
Use a byline that says what you do.
That byline will be used everywhere you get publicity.
Business: Manny's Mowing
Byline: The Grass Grows Greener
Get Publicity by Creating
Free Multimedia Accounts
Facebook --- Twitter
Instagram --- Pinterest
These accounts will take time to develop.
Ask for help from tech savvy friends!
Keep these accounts current (1x/week) to give your business legitimacy.
Use Hootsuite.com, a multimedia dashboard, which can send out the same message to many multimedia services at once.
Free Online Presentation Tools
Your New Business - 2014
Measure Your Results
Measure the effectiveness of your blog or website:
- for FREE
like this will be helpful:
Create Your Own Survey
with a 'Google Form' with its own URL
Use a free Gmail account to set it up.
All responses will be populated on a separate spreadsheet.
More FREE Online Multimedia Tools
: Pixlr.com - Fotor.com - ipiccy.com
: WeVideo.com (both photo & video content in one)
: Audacity.com (download for Windows)
Conver the file format
: Lucidpress.com or Piktochart.com
Create a blog:
Wordpress.com or Tumblr.com as your website
and post your multimedia content using these free tools.
Music: Giovanni Bonura - Ai Giorni di apAtiA -- jamendo.com
Presentation Created By
Rule of Thumb:
Create your own material photos, text or use free and Open Source sites.
Always give credit to the source of any material you use.
When in doubt, check the language of the law. Here is a good lead:
or Google images (labeled for re-use)
Create good content
Develop a discerning
customer email list
free newsletter templates
Create classy newsletters.
Get feedback and measure the results with analytics.
Remember: You can
on any of these online tools by Googling them.
Want to create a slick online presentation that can be easily shared?
Google Presentations, Prezi, or Animoto
. Some require login, but all are free.
(This presentation was created and modified with Prezi using a template.)
Hint: Always keep a backup of all your material (photos, text, video in a folder on Google Drive (requires a Gmail account or on a flash drive).
Most of the services listed here (except Google Sites, will save automatically).
Need more help?
Always try Googling for help and tutorials at Google.com or take a multimedia course at a local college such as CCV. Two good class suggestions are
Intro to Internet Marketing
Intro to Multimedia Apps & Tools
(CIS-1045). Find more information at CCV.edu.
Contact Anne Pius, Multimedia Consultant