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3D Digital Handprint - 53165
Transcript of 3D Digital Handprint - 53165
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Only nonprofits which are deliberate and committed to remaining on the forefront of IT innovations will have the opportunity to experience rich capacity building and the prospect of holistically cultivating their impact on the world.
How can nonprofits effectively use technology to enhance capacity building?
HIGHER IT CAPABILITY
GREATER POTENTIAL FOR CAPACITY BUILDING
WHAT IS CAPACITY BUILDING?
Disconnect between nonprofits and IT
Link between capacity building, IT, and Infrastructure
Available solutions for nonprofits
Constructing an economically viable organization that can continue to undertake social value creating activities.
Doing what is required to meet the needs of the present without compromising the ability of future generations to meet their own needs…the capacity to endure.
The ability of nonprofit organizations to fulfill their missions in an effective manner.
Inherent in all these definitions, though, is the concept that capacity building is an orientation, not a destination.
This implies nonprofits’ pursuit of capacity building is an ongoing quest - one that develops as new paths to capacity building evolve.
The framework that undergirds and supports members’ activities within that community.
Not a fixed and unchanging support system, but rather an interactive force that transmits information and propels change.
In a 2011 study conducted by Texas A&M, Arizona joined six other states as having the weakest overall nonprofit infrastructures in the country.
I wish I was IT savvy
What can help? IT
IT and infrastructures act as a two-way street within nonprofits. While IT operations are dependent on hearty infrastructures, infrastructures thrive and grow with IT’s assistance.
TechSoup.org is a nonprofit that provides heavily discounted IT hardware and products to nonprofits.
Branding communicates characteristics, values, and attributes that clarify what this particular brand is and is not.
Recognition heuristics describes the phenomenon of a decision maker who generates choices based on inference rather than actual memory.
When people are presented with alternatives, one of which is a memorable brand, they infer a higher value for the recognized brand.
When nonprofits display skillful branding, they reveal themselves as forward-thinking and foundationally strong, and they convey subliminal promises of organizational power to stakeholders, donors, and the public.
Branding creates psychological constructs in the minds of both the nonprofit itself, and the public, and exemplifies the values of the nonprofit.
Branding occurs when a nonprofit embraces and immerses itself so deeply into its mission that merely hearing or seeing the nonprofit’s name conjures up their intended branding in people’s minds.
Logo is a facet of branding and represents an enormously functional form of branding because they involve the creation and utilization of a memorable and well-designed image.
Logos create the greatest benefit when nonprofits consistently embed them on their websites, their SMS, and within their correspondence.
Adopt a new perspective
Elicit enthusiasm from board and management
Include IT in strategic planning
Keep apace of technological advances.
Closely monitor SMS
Capitalize on effective branding
Utilize new and emerging IT tools
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