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Blade Marketing Plan 2010

Marketing Plan 2010
by

Kirk Mastin

on 29 April 2010

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Transcript of Blade Marketing Plan 2010

JUMALA ...made by USERS for USERS
Our target audience, the 'Millenials', are the same group that first adopted:
So how do we get into thier heads? Pre-Alpha Alpha Closed Beta Open Beta The Future ........Now.............Early Summer...............Late Summer................Fall..............2011............... So how do we get into thier heads? Objectives Recruitment of 300+ Alpha testers

Build a strong community of early adopters

Establish robust social media presence

Develop future marketing opportunities
Marketing Timeline Jumala is Social Jumala is creative Jumala is both a game and a tool of expression 2010 Marketing Plan Launch Twitter Launch Facebook Launch YouTube Start online conversation Monitor the competition Supports viral teaser page
‘Branded’ Twitter lists Beta keys, screenshots,
updates, events, etc.
Promote contests
Build fanbase
Reach gamers +creatives teaser videos Developer video diaries Contests, tutorials, fan videos, Interactive Teaser Website Solve interactive puzzles
to see exclusive info... ...and win an iPad!
Full transcript