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Adorno on Taylor Swift's Mine

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Kaitlyn Jones

on 2 December 2013

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Transcript of Adorno on Taylor Swift's Mine

On Popular Music
Serious vs. Popular Music

Serious music

Two demands of popular music (p 307)
Provoke listener's attention
Pseudo-individualization is the necessary correlate of standardization (308)

Pseudo-individualization makes the listener forget what they've already listened to (308)

The genres of popular music are individualized as well (309)
Nuclear Family = More Babies!
"Structural standardization aims at standard reactions" (Adorno 305)
Same chords
"The composition hears for the listener" (Adorno 306)
"Standards have become frozen"
(Adorno 306)

Neoliberalism Non-Nuclear Family
High divorce rates
Popular Music is widely commercialized
Serious Music is limited in its scope of listeners
Adorno, Theodore W. On Popular Music 1941. 1941. Web.
http://www.youtube.com/ watch?v=x2VsKioabqM
http://www.youtube.com/ watch?v=MxBtobCliU4
Adorno on Taylor Swift's Mine
by Jordan Koca, Kaitlyn Jones, Marti Newman
Full transcript