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Adorno on Taylor Swift's Mine

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by

Kaitlyn Jones

on 2 December 2013

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Transcript of Adorno on Taylor Swift's Mine

Adorno's
On Popular Music
Serious vs. Popular Music

Serious music
Emotions
Unique

Two demands of popular music (p 307)
"Natural"
Provoke listener's attention
Standardization
Pseudo-Individualization
Pseudo-individualization is the necessary correlate of standardization (308)

Pseudo-individualization makes the listener forget what they've already listened to (308)

The genres of popular music are individualized as well (309)
Historical/Political
Nuclear Family = More Babies!
Conclusion
Similarities
Mine
Twenty-Two
"Structural standardization aims at standard reactions" (Adorno 305)
Same chords
"The composition hears for the listener" (Adorno 306)
"Standards have become frozen"
(Adorno 306)

Neoliberalism Non-Nuclear Family
High divorce rates
Popular Music is widely commercialized
Serious Music is limited in its scope of listeners
Bibliography
Adorno, Theodore W. On Popular Music 1941. 1941. Web.
http://www.youtube.com/ watch?v=x2VsKioabqM
http://www.youtube.com/ watch?v=MxBtobCliU4
Adorno on Taylor Swift's Mine
by Jordan Koca, Kaitlyn Jones, Marti Newman
Full transcript