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SMARTPHONE APPS AND SMOKING CESSATION: THE AUSTRALIAN EXPERIENCE AND A POTENTIAL ROLE IN INDIA?

Smartphone health apps for quitting smoking, descriptive results of the uptake, by Nasser BinDhim, Lyndal Trevena. Presented at “INTERNATIONAL ROUNDTABLE DISCUSSION: Using Mobile Phone Technology to Support Healthier Communities” in New Delhi,
by

Nasser F BinDhim

on 6 April 2014

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Transcript of SMARTPHONE APPS AND SMOKING CESSATION: THE AUSTRALIAN EXPERIENCE AND A POTENTIAL ROLE IN INDIA?

Background
What is a
Smartphone
?
A
smartphone
is a mobile phone handset with advanced
hardware
and
software
capabilities that enable it to perform complex functions similar to those of laptop computers.
The smartphone functions as a
mobile-phone

handset
(which is
closest to the consumer and on hand when needed
), makes the smartphone potentially the ideal health promotion and self-help program delivery vehicle.
Smoking Cessation Apps
- In 2012, we conducted a review of free smoking cessation apps in the Apple store and Android market and found that all 130 apps
lacked the informational content about smoking
which is necessary to help quit
.
Pro-smoking Apps
- Harmful pro-smoking apps have found their way to this emerging medium. In a recent paper we identified 107 pro-smoking apps 42 of these apps were from the Android Market and
downloaded by average of 11 million users
.
- Some apps have
explicit images of cigarette brands
,
teaching users how to smoke
in an interactive way, and some
claim that they can help in quitting smoking
.
Therefore,
efforts are needed to bring evidence-based materials
into this new media platform.

Study Objectives
Measure the uptake of a smoking cessation app over 1 year in Australia, the UK, and the US.
Describe the app users' characteristics (demographics, Smoking status, health-related apps use).
Understand Users interaction with the app functions.
Method
A free smartphone smoking cessation app has been developed and released in
Apple and Android app stores
in Australia, the United States, and the United Kingdom.
Consumers of the Apple and Android app stores who
search for smoking cessation apps
in the three countries, can download the application. In addition,
participants can share the app download link with others using embedded email & SMS functions.
Design
Participants
Results
App Uptake in 6 months
Six Months Questionnaire Descriptive results
Mean Age

32.4

SD

(10.3)
Range
(18 - 67)
Inferential Analysis
- Respondents
who found difficulty to refraining from smoking in banned areas (in our sample)
were
more likely to try smoking cessation apps,
p=.008, OR=3.67 (95%CI 1.41 – 9.58).
- Respondents
who smoke more frequently during the first hours after wakening
(in our sample) were
more likely to try smoking cessation apps
, p=.019, OR= 3.01 (95%CI 1.20 - 7.54).
- Respondents
who looked at the five provided information categories at least once
were
more likely to be in the preparation stage
than those who did not, at p=.015, OR=3.92 (95%CI 1.29 – 11.85).
Thank You
Questions?
SMARTPHONE APPS AND SMOKING CESSATION: THE AUSTRALIAN EXPERIENCE AND A POTENTIAL ROLE IN INDIA?
TITLE:
The smartphones’ usage rate accounts for 76% of all mobile-phone handsets in Australia in 2012.
In 2011, 33% of Australian smartphone owners have downloaded health-related apps in the last 12 months, an increase from 23% in 2010.
In July 2012,
55.5 percent
of mobile subscribers in the
U.S.
now
owning smartphones
.
Interestingly,
majority
of American
teens (58%)
between 13 and 17 years old
owning a smartphone
.
166 (15%)
261 (24%)
614 (57%)
40 (4%)
341 (30%)
740 (69%)
166 Users
88 Respondents
Response Rate
53%
104 Respondents
Response Rate
40%
216 Users
202 Respondents
Response Rate
33%
614 Users
1081 Users
394 Respondents
Response Rate
37%
228
(58%)
166
(42%)
22%
26%
51%
14%
55%
12%
5%
15%
92%
8%
72%
28%
6%
20%
74%
70%
30%
57%
43%
55%
46%
52%
48%
Ever checked the credibility of the health app publisher (n=204)
78%
22%
Potential for India
In 2012, over 27 million smartphones are being used in the Urban Indian. With about 500 million smartphone app downloads per month
On the 3rd of Nov 2012, We've released Quit Advisor in India.
Two weeks uptake in India
87%
13%
Percentage change in smoking among men and women by education level and wealth quintiles in India.
©2012 by British Medical Journal Publishing Group
Bhan N et al. BMJ Open 2012;2:e001348
Special Thanks for A/Prof. Lyndal Trevena, for all the support & covering the expenses for this visit.
Smartphone health research
Smartphone health apps
Preliminary Analysis of the first 97 questionnaires
What is next?
Full transcript