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Shazam App

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by

Besfort Hysenaj

on 5 May 2015

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Transcript of Shazam App

- Kosovo is the poorest country in the region

- People are up-to-date with technology developments

- Eventually Snap chat is suitable and widely used in Kosovo
Shazam
History
Shazam
User Base
Shazam
Advantages/ Disadvantages
Shazam
Purpose
By: Ardita Canhasi, Art Jashari, Besfort Hysenaj, Hana Kajdomcaj
Shazam
How They Make Money
Features
Shazam
Shazam
Strategy for their (increasing) presence in the web and mobile space
Data
Facts & figures
Shazam
User case – demo
Shazam
Used in Kosovo? Suitable for Kosovo?
Shazam
References
Strategy for their (increasing) presence in the web and mobile space
THANK YOU FOR YOU ATTENTION!
- Started in 2002, dialing "2850" on the phone
in London UK

- 2008 - Shazam was on Apple App Store

- 2011 - The app was extended to shazam TV

- Shazam is more than just identification. It is the beginning of a journey where the user can discover more on the music and TV they love.
Referral fees

Advertising

Investors
Tag Now
My Tags
The Home screen also includes the trending Shazams, which are accompanied by a new Play All button. Tap this button to bring up the new built-in music player and listen to tracks in playlists across Shazam, including Charts, your Shazams, and Recommended songs.
Advantages
Shazam proved highly accurate, quickly identifying the artist and track from a wide variety of songs.
A world map with a Shazam Chart for many countries, through which you can quickly discover what music is popular regionally.
Disadvantages
Banners show up constantly on the screen, taking up quite a bit of space. Fortunately, you can pay to have them removed.
May not be worth the price of the upgrade from free edition.
Not every song can be found however Shazam’s digital library is vastly growing


- Sep 09, 2008 Shazam celebrated 20 million user milestone

- Feb 13, 2009 Shazam celebrates 15 million new users in just six months

- Oct 14, 2009 Shazam surpasses 50 million global users

- Apr 02, 2010 Shazam App for iPad Now Available on App Store





- May 18, 2010 Shazam Passes 75 Million Users and Identifies over One Billion Songs
- Dec 06, 2010 Shazam Surpasses 100 Million Users and Becomes One of World’s Leading Discovery Services
- Now it has more than 300 million users
Shazam
User Base
It took shazam:
10 years to reach 1 billion tags
10 months to reach 2 billion,
3 months to go from 10 to 12 billion
Shazam
User case – demo
Unlike the studies claim that Kosovo is the poorest country in the region, most of the people in Kosovo own smart phones and keep up-to-date with technological developments. Eventually Shazam is suitable and widely used in Kosovo
Shazam is a mobile app that recognizes music and TV around you. It is the best way to discover, explore and share the music and TV you love.
Is a music discovery application, which that if you ever hear a song on a radio, coffee shop or wherever, shazam can help you identify the title of the song, artist.

- Build brand engagement via the second screen
- Super Bowl adverts
http://www.investopedia.com/articles/personal-finance/010815/how-shazam-makes-money.asp
http://www.forbes.com/sites/parmyolson/2013/07/08/billionaire-slim-puts-40-million-into-shazam-as-it-expands-into-tv/
http://readwrite.com/2012/09/17/shazam-plans-to-make-money-on-tvs-second-screen
http://evolver.fm/2013/04/12/best-app-for-identifying-music-shazam-soundhound-or-musixmatch/
LISTEN TO MUSIC!
Full transcript