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"The Coke Side of Life" - Semiotic Analysis

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by

Gustavo Soler

on 30 June 2016

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Transcript of "The Coke Side of Life" - Semiotic Analysis

"The
coke
side of life" Campaign
Ads
Main Features
Product Advertisement
Message
Medium
Context
Ideology
Individual
Analysis

Analysis
of Similarities
Coca-Cola as a
"Life-Style"
Same
Advertising Campaign
No
People
Included
Logo
partially-exhibited
Same
Approach
-
Technique
Syntagmatic Relations
Paradigmatic
Axis
Full transcript