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Planned Obsolescence

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William Tovar

on 18 November 2013

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Transcript of Planned Obsolescence

Planned Obsolescence
When it was started?
Economy growth
Great demand for good and services
Encourages people to work more
Permanent money circulation
Is a business strategy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time.
The consumerism is based on it
Origins of planned obsolescence go back at least as far as 1932 with Bernard London's pamphlet Ending the Depression Through Planned Obsolescence.
The essence of London's plan would have the government impose a legal obsolescence on consumer articles, to stimulate and perpetuate consumption.

But... the first real action was in 1924 by the Phoebus Cartel
Associated Electrical Industries,
Compagnie des Lampes,
International General Electric,
The GE Overseas Group
Agreement to limit the light bulbs lifetime to 1000 hours...

Edison light bulb = 1500 hours

Lightbulbs in 1923 = 2500 hours

What are the types
of obsolescence?
Technical or functional obsolescence.
Style obsolescence.
Intentional physical obsolescence.
When an old product replaced with new product because of new technology and the obsolete product does not have the same functions or capabilities as the new one.
When the new style of a product makes the owner of the old model feel 'out of date'
When a product is designed to last for a specific lifetime
An increase in living costs, as products must be replaced more frequently.
Increased resources (time, money,...) spent on replacing the item and adjusting to the new model.
“The world has enough for everyone's need,
but not enough for everyone's greed.”

― Mahatma Gandhi
A harm to the environment, due to higher pollution caused by increased resource extraction and manufacturing of products.
A harm to the environment, due to increased generation of waste.
Your cognitive changes
Behavioral changes
Government policies changes
Industry and business Changes

Think critical
Not participate in the fashion cycles
Consume less
Buy second hand
Take a leadership role
Ensure products repair are affordable
Provide education to consumers
Established laws about P.O.
Create and monitor standards for product durability and longevity
Practice and promote sustainability
Consider the environment
Recycle materials
Recognize product lifespan among business practices
Calculate a product's impact on the entire value chain
Full transcript