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How to Turn Your Presentations Into Content Marketing Gold

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by

Susannah Shattuck

on 9 March 2016

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Transcript of How to Turn Your Presentations Into Content Marketing Gold

VIDEOS
TURN YOUR PRESENTATIONS INTO CONTENT
MARKETING GOLD
KNOW YOUR AUDIENCE...
Hook Their Interest
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</>
EMBED
Website
Blog
Landing Pages
Webinar
SHARE
TRANSFORM
IMAGES
THINK ABOUT PRESENTATIONS
WHEN YOU THINK ABOUT
MARKETING
1. GAPS
GOAL FOR TODAY
CONTENT MARKETING TOOLBOX
ADD PRESENTATIONS
TO YOUR
Why?
Presentations are visual content
Visuals get 94% more views than text-based information*
Viewers spend 100% more time on pages with visual content*
Visuals increase retention by 42%*
How?
RECYCLE
Visuals
Research
Articles/PR
Blogs
Website
Social Media
#PreziChat
#PreziChat
2. TITLE
3. VISUALS
4. SIMPLIFY
5. CTA
sales pitches
conference talks
training presentations
company overview decks
*Stats from Ekaterina Walter's book
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
Pro Tip: use a screen capture tool.
Full transcript