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Public Speaking: Persuasive Speeches
Transcript of Public Speaking: Persuasive Speeches
process of changing or reinforcing: attitudes, beliefs, values, behaviors
- perception that the speaker is well qualified to provide accurate & reliable information
person seems to be: dependable, honest, keeping promises, acting for the good of others
combination of: congeniality, warmth, attractiveness, friendliness
Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent…
Concrete examples to help visualize
Metaphors and similes
persuader amasses a series of particular instances to draw an inference
: presenter bases claim on some premise that is generally affirmed by the audience
(an error in reasoning)
accept an idea without examining evidence
all the cool kids are doing it
Pit bulls should be outlawed because they are vicious animals. We know they are vicious animals because they should be outlawed
either you're with me or against me
"after this; therefor; because of this"
small, gradual changes:
audiences more likely to alter behavior if the suggested change will require small, gradual changes rather than major, abrupt changes
audience are more likely to change their behavior if the suggested change will benefit them more than it will cost them
change meets need
(automatic processors/heuristics that guide behavior): reciprocity, social proof/consensus, liking, authority, consistency, scarcity
Organizing your Persuasive Speech
The Motivated Sequence
Monroe's Motivated Sequence
Gain the attention of the audience
Show the need for change
Provide a solution for the need
Intensify desire for the solution by visualizing its benefits
Tell the audience what action they can take to help/ solve the problem
As a class:
Brainstorm as a class and write possible persuasive topics on the board (current controversial topics)?
In a group:
In groups of 2-3
Select a topic from the board
Using Monroe’s Motivated Sequence present the topic
Be sure to include logos and pathos
Be prepared to present it to the class
a conclusion of what the persuader would have the listener believe or do that invites proof or evidence; simple statements of belief or opinion
statements that provide the basis or cause for some belief or action
are well supported
are meaningful to the person you are trying to persuade
You need to see The Kings Speech
It portrays the humanness of a real historical person.
It show a special relationship between two men of unequal class and power