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Public Speaking: Persuasive Speeches

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by

Pamela Gerber

on 6 March 2016

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Transcript of Public Speaking: Persuasive Speeches

Persuasion
Persuasion
process of changing or reinforcing: attitudes, beliefs, values, behaviors
Strategies
Credibility
Competence
- perception that the speaker is well qualified to provide accurate & reliable information
Trustworthiness-
person seems to be: dependable, honest, keeping promises, acting for the good of others
Likeability-
combination of: congeniality, warmth, attractiveness, friendliness
ETHOS
emotional appeals
PATHOS
Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent…
Strategies
Concrete examples to help visualize
Emotion-arousing words
Metaphors and similes
Non-verbal behavior
Visual images
Logic
LOGOS
Strategies

Use Reasoning:
inductive:
persuader amasses a series of particular instances to draw an inference
deductive
: presenter bases claim on some premise that is generally affirmed by the audience

Arguments:
causes/effects
generalization
parallel case
analogy
Fallacy
(an error in reasoning)


name calling
glittering generality:
accept an idea without examining evidence
bandwagon technique:
all the cool kids are doing it
circular reasoning:
Pit bulls should be outlawed because they are vicious animals. We know they are vicious animals because they should be outlawed
either/or:
either you're with me or against me
post hoc:
"after this; therefor; because of this"
Strategies
small, gradual changes:
audiences more likely to alter behavior if the suggested change will require small, gradual changes rather than major, abrupt changes
benefits:
audience are more likely to change their behavior if the suggested change will benefit them more than it will cost them
need fulfillment:
change meets need
peripheral strategies:
(automatic processors/heuristics that guide behavior): reciprocity, social proof/consensus, liking, authority, consistency, scarcity
Organizing your Persuasive Speech
Problem-Solution
Cause-Effect
The Motivated Sequence
Monroe's Motivated Sequence
Attention:
Gain the attention of the audience
Need:
Show the need for change
Satisfaction:
Provide a solution for the need
Visualization:
Intensify desire for the solution by visualizing its benefits
Action:
Tell the audience what action they can take to help/ solve the problem
Activity
As a class:
Brainstorm as a class and write possible persuasive topics on the board (current controversial topics)?

In a group:
In groups of 2-3
Select a topic from the board
Using Monroe’s Motivated Sequence present the topic
Be sure to include logos and pathos
Be prepared to present it to the class
Persuasive Appeals
TYPES
Claims:
a conclusion of what the persuader would have the listener believe or do that invites proof or evidence; simple statements of belief or opinion

Reasons:
statements that provide the basis or cause for some belief or action
good reasons:
are relevant
are well supported
are meaningful to the person you are trying to persuade


Claim:
You need to see The Kings Speech
Reason 1:
It portrays the humanness of a real historical person.
Reason 2:
It show a special relationship between two men of unequal class and power
Full transcript