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Reaching Stakeholders in their Digital Environments

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by

Corey Ryan

on 8 October 2015

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Transcript of Reaching Stakeholders in their Digital Environments

Reaching Stakeholders in their Digital Environments
Why Digital Media Matters
Vision for RRISD
Going from first class to world class involves engaging stakeholders.
Big Data
Overview for this Presentation

by Corey Ryan,
Associate Director of Communications
(512) 655-9759 l corey_ryan@roundrockisd.org
@Corey_RRISD
About Me
Millenials
Stories
Web Redesign
Social Media
Development
Evaluating actions have more value than evaluating opinions because there is less room for error.
Summer Reading
Photo Contest
Intro
Glossary of Terms
Strategies & Best Practices
Photography Tips
Survey
Mention
Google Site: .https://sites.google.com/a/roundrockisd.org/engagingstakeholders/
KidCentric
Hello, we're
the interns
RRISD Rock Stars
RRISD Web Team
Creative Thinking Exercise
Paper Clip Test
In 2 minutes, write down as many functions of a paper clip as you can.
Strategy
Evaluating actions have more value than evaluating opinions because there is less room for error.
Glossary
Help Us,
Help You
Open Facebook to Campuses.
New Twitter feeds.
SmugMug
Google Drive Integration
Move to the Beat
2012 Olympic Games
Single Largest Olympics campaign in Coca-Cola history
Knowing what to say
Knowing what the audience wants to consume
Lead Nuturing
The process of building relationships with customer prospects early in the buying cycle.
The ultimate goal is to develop a rapport to earn their trust when they are ready to purchase a product
Share
Stories
Distribute Stories
Target & Improve
Charlene's Story
THe Time Warner Cable Incident
Single Largest Olympics campaign in Coca-Cola history
of lead nuturing
1. Personalize content to a segmented audience.
2. Automatically serve content based on prospect's stage the buying cycle.
3. Continually track the prospect's interactions with the brandand stage in the buying cycle.
3 Goals
A person born in 1981-1996.
18-33
AGES
Narcissistic
Civic minded
Detached from institutions
Networked with friends
Diverse
Characteristics
Millennial Moms
We stole
this baby...
Top SOcial Media Brands
Full transcript