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Transcript of Car Sharing
Brief strategy map
Potential projects identification
- step 1. confirm of project CTQ A model of car rental where people rent cars for short periods of time, often by the hour. Car sharing Seoul developed a car-sharing system
Officially started , Feb 20th 2013 Lee Kyunghee, Lee Suyeon, Lee Jahye, Choi Seojin, Choi Junghyun we can rent a car by registering and reserving a vehicle at www.greencar.co.kr or www.socar.kr What do customers need? How to survive in the competitive environment? + = CSFS Major Customers 20's young people
who doesn't have their own car Housewife who wants to use car for their grocery shopping The low-income group who doesn't enough money for buying car Business man having frequently business trip, and working outside Needs When you need a car for an hour or two
cost saving of vehicle maintenance
Avoidance of car ownership dues
The first step of environmental protection
Need another vehicle for a short time
Special occasions require special car
The car used in business-critical need Car sharing service
of "Green car" 3. The threat of substitute products 5. The intensity of the competitive rivalry 2. The bargaining power of buyers/customers 1. The threat of
new entrants 4. The amount of bargaining power suppliers Easily switch from day unit rental car system to time unit High ! It's safe to say the customers have some buying power, but it depends on the market. Low ! There may be many threat of substitute products High ! The car manufacturing companies are tremendously powerful High ! In the Korea, car sharing service is early stage Low ! Customer aspect : cost saving of car acquisition and maintenance costs
Social aspects : control environmental problems, urban problems
Company aspect : convenience and cost savings compared to operating rental companies Secure stronghold, parking space
Issues of demand response for peak times
Problems of vehicle damage and theft
Problems of an equal allocation according to the stronghold
Technical solutions for the relocation of the vehicle After 2008's economic crisis, spread of practical consumption patterns
Spread of the sympathy that can improve social and environmental sustainability
Improvement of use through the introduction of IT technology Car consumption culture of ownership oriented
Issues of use infrastructure Cost saving
- acquisition&maintenance costs
Protection of environment
Improvement of transportation facilities for young and low-income people
Automatically reservation system Project#1: moving time to get a car The Pain -Who: Consumer who needs a car in the near place.
Consumer who lends a car for a while
-In what ways: moving time from home or office to parking spot The Goal -Goals: Reduce the moving time from home or office to parking spot of a car. At least 30 minutes The rationale -Why now? Because individual sharing car service business divided. Don’t build an infrastructure about car sharing still Potential projects identification Project#2: Supply to the necessary place The Pain -Who: Consumer who really needs a car
Consumer who lives in the traffic inconvenient region
-In what ways: Supply sharing car more in several region
than in other region after demand survey The Goal -Goals: If someone need sharing car, he/she can use conveniently. In parking lot, there is waiting one car at least The rationale -Why now? In University area and in specific low-income region, car demand is higher than other region Because of age or money, they can’t buy a car but they need a car sometimes
Currently, perform only profitability business, but have to perform public work in future Project#3: Reduce the maintenance cost for car The Pain -Who: Car owner who don’t use frequently
-In what ways: Compare the maintenance cost vs lent cost The Goal -Goals: If owner use his/her car under 3 days per week, he/she have to compare the maintenance cost and the lent cost. The rationale -Why now? Car value increasingly decreases according to time.
Also, the maintenance cost for car is expensive.
To reduce stolen and damaged car problem Define Step 1. confirm of project CTQ Describe the propulsion background Why this project is promoted?
- For improvement of car sharing system
What is the value of this project?
- promoting the use of car sharing
- maximize user's satisfaction
- improve the infrastructure
- increasing the market share
Why this project is done now?
- car sharing is early stage, there are many incomplete system
What is the result of not doing this project?
- It can't be spread among the Korean people
How to accord this project with business value and goal?
- Green car company can create shared value Define clients Young people & Businessmen & Low income people Critical To Quality Too much time
to get the car
in spite of the high demand Long distance among
strongholds Physical Time from reservation to get the car Physical distance Degree of convenience transportation Variability of moving time to get the car individually Reservation time
For your attention ! Application Web Site Potential projects identification main project: Reduce using time to get the sharing car The Pain - who: Customer who really needs a car in the near place
Customer who lends a car for a while
Customer who lives in the inconvenient traffic region
Customer who earns low income or can’t buy the car
- In what ways: Supply sharing car more in several region
than in other region after demand survey The Goal -Goals: If someone need sharing car, he/she can use conveniently. In high demanded strongholds, there is waiting one car at least The rationale -why now? Because individual sharing car service business divided. Don’t build an infrastructure about car sharing still.
In University area and in specific low-income region, car demand is higher than other region Because of age or money, they can’t buy a car but they need a car sometimes
Currently, perform only profitability business, but have to perform public work in future
Define Analyze Improve Control Measure Block Diagram Project chart worksheet Fish bone Hypothesis Find the demand about sharing car
according to an age and an income Customer
- The demand for sharing car is high to twenties
- The demand for sharing car is high to low-income people
- Divided and small scaled Infrastructure
- Getting the revenue using Pear to Pear is illegal Result - Low-income people prefer to the P to P type not entire sharing car
- Twenties prefer to the P to P type
Currently, Getting the revenue using Pear to Pear is illegal Analysis If the car sharing service is performed considering the demands, customer’s age, and regions, it can accomplish the car accessibility securement and social benefit improvement together
Follow the car sharing demand including low-income circumstances
1. region - inconvenient car accessibility(lack of transportation & parking lot) (topis.seoul.go.kr)
2. age - University students Step 1: Generate Creative Solution Idea Idea 1: Check system- When necessary, wait just 1 sharing car in high demand spots.
Idea 2 : For university students as long-distance commuter, discount the fare.
Idea 3: Can transfer with transportation using smart card.
Idea 4: Introduce P to P type to expand infrastructure.
Idea 5: Integrate separated car company. Step 2: Cook the law idea - Practicality scale Idea 1: Check system
Idea 2 : discount the fare
Idea 3: transfer using smart card
Idea 4: Introduce P to P type
Idea 5: Integrate separated car company. Idea 1 will reduce time to get the car and increase customer satisfaction
After early stage, delivery employees won’t need in this system because large infrastructure can control.
We will do due to July DMAIC Six sigma