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How Do Media Producers Define Audiences For Their Products?

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by

Chantel Rhule

on 15 March 2017

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Transcript of How Do Media Producers Define Audiences For Their Products?

HOW DO MEDIA PRODUCERS DEFINE AUDIENCES FOR THEIR PRODUCTS?
GENDER
It's important to make sure that you consider whether your programme is for males or females. You could create programmes for both genders, but it may be quite difficult as you'll need to make sure that it appeals to both genders.

An example of a show that appeals to females is: 'America's Next Top Model.'
This show is targeted at females as the content includes:
Fashion
Hair
Gossip
Make-up

An example of a show that appeals to males is: 'Marvel's Agents of S.H.I.E.L.D'.
This show is targeted at males as the content includes:
Comics
Superheroes
SEXUAL ORIENTATION
Media producers have to make sure that they show equality in their programmes. This is because you do not want to offend anyone.

For example, no matter what someone's sexual orientation is, you should still include them in your programmes, making sure that no one is excluded.
BARB
Broadcasters' Audience Research Board
(
BARB
) is the organisation that puts together audience measurements and television ratings in the UK.
It has been around since 1981.

Who Owns BARB?
Its jointly owned by:
The BBC
TP Companies
Channel 4
Channel 5
BSkyB
The Institute Of Practitioners In Advertising

BARB selects a number of households so that their TV viewing's can be monitored to see the channels and programmes which are more popular. Each viewer that has a BARB reporting box represents over 5,000 people.
ABC
The
Audit Bureau of Circulations
(
ABC
) provides an independent verification of data figures so that its easier to buy and sell the advertising space within UK national newspapers. It was founded in 1931.

People that are elected are representatives from:
Advertisers
Advertising Agencies
Media Owners
RJAR
Radio Joint Audience Research
(
RJAR
)

is used to operate a single audience measurement system for the radio industry in the UK. It was created in 1992 and is owned by The BBC and the RadioCentre.

Around 310 radio stations in the UK are monitored to see which radio station is more popular.
AGE
It's important to make sure that you consider what kind of age group your programme is for.

The target audience for most cartoons is for children ages 4-10 years old. This is because cartoons mainly have bright colours, funny characters and the language of the shows are suitable and easy for them to understand as they are created on their level.

However, for people who are 40 years old and above, the programmes are more mature and they can relate to the shows.
RELIGION
As religion is an area which is very sensitive to people, you have to make sure that the programmes that you create do not offend anyone's religion or even for people who do not have a religion.
This is because you do not want the viewers to stop watching your programme.
MAINSTREAM MEDIA
As Mainstream Media is on large distribution channels, it has platforms that are more accessible to the public. This includes:
TV
Radio
Online
By Chantel Rhule
AUDIENCE RESEARCH
When media producers begin their research, they look into the following categories:

Age
Gender
Religion
Sexual Orientation
Race/Cultural Background
Education
Regional Identity
NICHE
Niche is a small market. Therefore, media producers have to make sure that they target a specific audience.

They also need to conduct a certain type of research so that you're able to know what kind of things the audience likes so that they will be interested in your product.
ALTERNATIVE MEDIA
Alternative Media isn't as popular as mainstream media, as alternative media are independent viewers and it doesn't really get onto the TV. The platforms that are available are:
Newspapers
Radio
Online
Full transcript