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Ethos, Logos, and Pathos

Animal Farm Activity
by

Jonathan Dukes

on 3 October 2017

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Transcript of Ethos, Logos, and Pathos

Introducing
Ethos, Logos, and Pathos

Persuasive and argumentative writing are meant for exactly like they sound, persuading people to agree with your viewpoint, or to prove your stance on a topic. This can be very difficult when you are first learning how to write persuasively and argumentatively. How do we as writers appeal to our audience?
Persuasive and Argumentative Writing
Ethos also means "credibility". When attempting to use ethos, an author is attempting to establish credibility with his/her readers. Readers tend to side with someone they respect, and authors typically do this by making themselves out to be the "good" person in a conflict or feud.
Ethos
Logos is a favorite amongst research writers. Logos means "logic" and authors use logic and reasoning in order to make people feel that something makes sense because the author is being so rational. An example is "x happens because of y" (The dog bit the boy because the boy pulled his tail.)
Logos
Pathos is when authors use an emotional appeal to their readers. They try to make them upset, mad, happy, or some other emotion about a situation or an idea. A writer may use an image of a starved animal to make people sad and fight for animal's rights.
Pathos
Now watch MLK's 'I Have A Dream' Speech!
Let's Practice with Stephen Colbert!
(Please note this is satire: he says outrageous things to prove a point)
Full transcript