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Half-Time Mission Plan

This is what our brand arch / reporting / communications / mission tool will come to look like.
by

James Carlson

on 16 December 2015

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Transcript of Half-Time Mission Plan

DISCOVER
MISSION PLAN
CLIENT RESULTS HERE
BUILD
BRAND
CONTROL
DAYS 0 - 30
Create Brand Map:
We build a visual map of the organization including partners, team, board members, and alumni.
Build Brand Lens:
We design the ultimate brand position and lens during a half-day workshop with your leaders.
Identify Benchmarks:
We recommend a set of metrics and measures that can be used to evaluate the mission progress.
Design Flight Path:
We create a timeline for achieving the mission, including external and internal efforts.
DAYS 31-45
Full transcript