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Phoenix Arts & Culture Commission

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by

Fran Matera

on 24 February 2015

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Transcript of Phoenix Arts & Culture Commission

Phoenix Arts & Culture Commission
Strategies
Secondary Research
SWOT
Existing Social Media
Strengths
Weakness
Funding
Objectives
Client Description
Market
Mission
History
Primary Research
The Desert Botanical Garden
Ballet Arizona
Arizona Science Center
Art PR Professionals Survey
Male & Female Focus Groups
Model Cities
Phoenix,AZ
Population: 1,462,368
Median Age: 32
San Antonio, TX
Population: 1.36 Million
Average Age: 32
Albuquerque, NM
Population: 551,597
Average Age: 35
Jacksonville, FL
Population: 842,538
Average Age: 35
San Diego, CA
Population: 1,355,896
Average Age: 33
Austin, TX
Population: 885,400
Average Age: 31
Objective #1. Increase ASU-Downtown PHX student engagement to 8% by Dec. 2015
Tactics
Strategy #1. Collaborate with ASU - Downtown Phoenix to provide students with information on PAC
Tactic #1A: College night at an organization event
Tactic #1B: Send out digital reminders to students
Tactic #1C: Artwalks
Objective #2: Increase Facebook likes to 5,000 by Dec. 2015
Strategy #2: Engage with PAC's 46 organizations on social media
Tactic #2B: Share and retweet arts and culture content
Tactic #2A: Work with PAC's social media intern to schedule social media posts on Hootsuite
2B:
Goal #2: Generate a greater following on social media sites
Goal #1. Engage diverse audiences under 30

Tactic #2C: Create social media contests to gain awareness
of PAC events
Thank you!
We welcome your questions
46
diverse organizations including...
Public Art Programs
Grants Program
Cultural Planning
Phoenix Office of
focuses on...
Musical Instrument Museum
15 Villages in Phoenix
Encanto, AZ
Population: 68,045
Area: 2.03% of Phoenix
What is Phoenix?
Under 30
ASU Community
Young Professionals
Phoenix Residents
Increase Attendance
PAC
Ages 30 & Below
Minimal Press
Existing PR Plan
Existing Social Media
Chandler, Az
Scottsdale, Az
Tempe, Az
Strengths
Threats
58% businesses
+ 3 years
= $$$$
#PHXartsculture
Age range: 18-21
Short,

30 Second
Videos
Albequerque
Objective #3: Increase Twitter followers to 1,000 by Dec. 2015
Population: 1.51 Million
Average Age: 32
Deliverables
Infographics
Encanto, AZ
Population: 249,146
Population:168,228
Population: 226,918
What Success Looks Like
1,000 Followers by Dec. 2015
5,000 likes
Dec. 2015
1,000 Followers by Dec. 2015
Gain 1,000 views
Dec. 2015

Gain 1,000 views
Generate at least 10 media placements
Future Recommendations
Text Alerts
Email Alerts
Money &
Transportation
Exclusivity
Uninformed
Key findings
Social Media Training
Arts and Culture
Public Relations
Broadcast
Full transcript