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Transcript of SOLARISTIC CORPORATION
Steve Ng Pei Yao 32251214
Kek Lee Ping 32270877
Nurulhuda Suwanda 32115625
Their path of choice towards success
GET YOURS TODAY
Charles & Keith's Objectives
1. Introduction of Charles & Keith
2. Challenges Faced
3. Environmental Analysis
Porter's 5 Forces
4. Competitors Analysis
5. Value Chain & Core Competencies
7. SAVED Strategies
Friday, July 25, 2014
Charles & Keith Faced With Increasing Competitors
(ONLY THE HOTTEST NEWS)
Everyone's Talking About #Charles&Keith
The Leading Established Local Brand
Charles & Keith Reveals The Company's HOT Values
Diploma in Hospitality and Tourism
Pursuing Bachelors of Commerce in International Business and Management
Guest Service Officer at Crowne Plaza Hotel
Front Desk Administrator at Grey Matter Education Centre
Educational Private Tutor
Value Chain & Core Competencies
To be the most admired fashion-forward company
To offer high quality products and services, with a commitment to perfection
Increase of Footwear Brands in the Market;
C&K FACED WITH CHALLENGES
A Proud local brand that never backs down
The Growth Strategy
Charles & Keith reveals its strategy using SAVED
Lack of Experience For International Expansion & Product Standardization
> To gain larger market share in the long-run
Charles & Keith uses the following as a guideline for its Growth Strategy
To Increase Membership Sign-ups by 25%
( 5 -10 years)
ONLINE RETAIL STORE
- Increase usage of Crowdsourcing for sales
ADDITIONAL STORE OUTLETS
- Aims for an additional of 15 stores globally
NEW GEOGRAPHICAL MARKETS
- Penetrate into Europe & USA
GLOBAL MARKET SHARE
- Increase market share by 30%
LAUNCH INTERNATIONAL FOOTWEAR SIZES
Increase product appeal and function by able to cater to all target market
bliss. Stay up to date with PESTEL & Porter's 5 Forces Analysis today!
Will Charles & Keith still be around in the next generation?
Will the proud local brand sustain or go bankrupt?