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SOLARISTIC CORPORATION

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by

Ain Aziz

on 25 July 2014

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Transcript of SOLARISTIC CORPORATION

Nurul Ain Binte Abdul Aziz 32266872
Steve Ng Pei Yao 32251214
Kek Lee Ping 32270877
Nurulhuda Suwanda 32115625

Their path of choice towards success
GET YOURS TODAY
The Editors
TODAY'S HEADLINES
Charles & Keith's Objectives
1. Introduction of Charles & Keith
2. Challenges Faced
3. Environmental Analysis
PESTEL
Porter's 5 Forces
4. Competitors Analysis
5. Value Chain & Core Competencies
6. Objectives
7. SAVED Strategies
8. Implementation




$1.95
Friday, July 25, 2014
www.bus317news.com
ENVIRONMENTAL ANALYSIS
Charles & Keith Faced With Increasing Competitors
Competitors Analysis
BUS317'S NEWSPAPER
(ONLY THE HOTTEST NEWS)
Everyone's Talking About #Charles&Keith
The Leading Established Local Brand
Charles & Keith Reveals The Company's HOT Values
2014
THE GAP
2025
Academic Qualifications:
Diploma in Hospitality and Tourism
Pursuing Bachelors of Commerce in International Business and Management

Work Experience:
Guest Service Officer at Crowne Plaza Hotel
Front Desk Administrator at Grey Matter Education Centre
Educational Private Tutor

Value Chain & Core Competencies
VISION
To be the most admired fashion-forward company

MISSION
To offer high quality products and services, with a commitment to perfection
Increase of Footwear Brands in the Market;
Direct Competitors
C&K FACED WITH CHALLENGES
A Proud local brand that never backs down
The Growth Strategy
Charles & Keith reveals its strategy using SAVED
Lack of Experience For International Expansion & Product Standardization
Growth Strategy
> To gain larger market share in the long-run
IMPLEMENTATION
Charles & Keith uses the following as a guideline for its Growth Strategy
Short-Term
(2-3 years)

To Increase Membership Sign-ups by 25%
Long-term
( 5 -10 years)
ONLINE RETAIL STORE
- Increase usage of Crowdsourcing for sales

ADDITIONAL STORE OUTLETS
- Aims for an additional of 15 stores globally

NEW GEOGRAPHICAL MARKETS
- Penetrate into Europe & USA
GLOBAL MARKET SHARE
- Increase market share by 30%
LAUNCH INTERNATIONAL FOOTWEAR SIZES
-
Increase product appeal and function by able to cater to all target market

Ignorance is
not
bliss. Stay up to date with PESTEL & Porter's 5 Forces Analysis today!
THANK YOU
SAVED Strategy
STAGING
ARENA
ECONOMIC LOGIC
DIFFERENTIATORS
Will Charles & Keith still be around in the next generation?
BUDGETING
Will the proud local brand sustain or go bankrupt?
NO BROWSING
Full transcript