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Tio Jorge [Shared]

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Ali Alatas

on 11 June 2015

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Transcript of Tio Jorge [Shared]

TIO JORGE’S Brand of USDA Certified Organic Tequila

Growing Tequila Nation

Premiere Certified Organic Alcoholic Beverage in North America
Premium Organic Tequila
Create a niche in a growing organic marketplace.
The Tequila Industry is a continually growing Industry with very few well known Organic Tequilas.
Our goal is to create our niche in the existing Tequila Markets of the current Southern Markets of the USA and in heavily populated Latin-American Markets.
Tio Jorge Tequila
Market to a healthy living public under the Organic Label using Tequila as only type of alcohol that is safe for Diabetics. (Low in Glycemic Index)

Very few USDA Certified Organic Tequilas despite a growing market with new brands annually
Premium Organic Tequila
$30/bottle
Year 1-$1MMrevenue.(est.28,572 Bottles=2381 cases) 23 distributors
Year 2-$2MM Revenue
Year 3-$3.5MM Revenue
Year 4-$5.5MM Revenue
Year 5-$10MM Revenue (est.66,000 Btl=5555 cases)
Pricing/Sales Goals
Carlos Nassar, Founder-Owner-Houston, Tx
▣ Insurance Business Owner

Miguel Nassar, Partner, Restauranteur –Mexico City

Asking -$1Million Start up Capital
Premium Organic Tequila
TIO JORGE
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Less than Dozen of Organic Tequilas is the US market place.

Organic Competitors: Dolce Vida and Tres Generaciones currently have shelf space

None being heavily marketed as “Organic” or a different type of tequila. Virtually unknown
Target and Competitors
TIO JORGE
Existing Tequila Drinkers,Healthy lifestyle of people and heavily populated latin markets

Tequila and Wine only alcohol Diabetic approved (Low Glycemic Index)

Latinos have a high population of Diabetics
Target and Competitors
TIO JORGE
Less than Dozen Tequila distillers currently USDA certified in Mexico.

Must comply with regulations grown/handled

Annual renewal process
Certification Process
TIO JORGE
$8.50/btl –Manufacture Cost
$30-35/btl-Distributor Sell Price
Average markup to retail is 25%
$42/btl-Consumer Pricing Est.
Est.Profit $26.50 per bottle
Est. 2381 Cases sold-$757,158 Gross Profit
Cost Structure
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Budget Breakdown
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Carlos Nassar
832-876-2817
Owner/Founder
Premium Organic Tequila
TIO JORGE
TIO JORGE
Trademark and Patent
Website and domaine URL Reserved
Logo Development
Marketing Survey
Research possible Distilleries
Task Completed To Date
TIO JORGE
File Permits

Legal File Trademark in other countries

Choose distelleries/Presales-Samples

Choose Bottle and Label

File Corporation
Next Steps
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Full transcript