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Energy drinks presentation

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Heta Naik

on 18 June 2015

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Transcript of Energy drinks presentation

Energy drinks- Ingredients

Energy Drinks
By: Nadia Butt, Heta Naik

What is an energy drink?
Energy drinks are beverages that increases a person’s energy level making the person more aware and alert. Caffeine is one of the main primary source in an energy drink that contributes towards the effects in the body.
Health risks
Energy drinks have been implicated in a number of health-related concerns in recent years.
Some negative health impacts include diabetes, dental health, obesity, cardiovascular effects, etc.
The large amounts of sugar in the drinks can cause dental decay and lead to weight gain. With weight gain comes an increased risk of weight-related conditions, such as high blood pressure and type 2 diabetes.
Because caffeine interferes with intestinal calcium absorption, energy drinks may cause problems for strong bone development.
Target Population
65% of the people who buy energy drinks are ages between 13-35. Mostly all males.
Students in college or in high school generally use them to stay awake for studying for a test.
Athletes use them before games to gain energy and be able to move/run more.
Energy drinks are very popular drink mixers (redbull).

70 to 200 mg in comparison to a cup of instant coffee which has 40 to 80mg and coke has 34mg
Side effects of caffeine kicks in after 400mg (refer to side effects section)
Taurine is an acid that is naturally produced by the body. Therefore, there is no need for supplements and has been originally banned from France, Denmark and Norway
Guarana
It comes from a native plant in South America. It is 3-4% caffeine vs Arabic coffee which is 1-2%.
Vitamin B
Mixing energy drinks with alcoholic beverages
Energy drinks can mask the effects of alcohol and can make you feel “Wide awake drunk”
It creates a false sense of security which is dangerous
Alcohol is a depressant, which slows down the brains functions while energy drinks is a stimulant which makes you feel alert, as a result of chemical adrenaline in your body.
Substitutes and Alternatives
Beet Kvass- made from rye and beets. The carbohydrates will give you a slow and steady release of energy throughout the day, and beets are a wonderful source of both iron and potassium, which work to fight fatigue.
Green smoothie- If you’re feeling cloudy-headed and fatigued, the problem could be a lack of iron
WATER—“As soon as your dehydrated all those metabolic reactions start to slow down and you start to feel sluggish." Dehydration is one of the main reasons we experience a drop in energy.
Caffeine
Taurine
Video!!
http://www.nbcnews.com/video/nbc-news-channel/51278780#51278780
Remember

The most important thing people should know about energy drinks is that even though they are legal they can do a lot of damage. They are okay in small amounts, but they are still a drug.
Helps to convert food into energy. However, most people get adequate levels of B vitamins naturally though diets.
Side effects
Insomnia
Type 2 diabetes
Addiction
Risky Behavior
Jitters and nervousness
Vomiting
Headaches and migraines
Cardiac arrest
Thank you!
Sugar
Large amounts of sugar can cause your body to feel energized for a short period of time and often can lead your body to crash.
Brand Names

Redbull
Venom
Monster
Rockstar
Adrenaline Rush
History of Energy Drinks
1903:The first introduction of energy drinks was Coca-Cola as it contained caffeine and cocaine
1950: Taisho Pharmaceuticals in Japan makes the first real energy drink after postwar. This was really the evolutionary breakthrough of energy drinks.
1997:Red Bull introduced in Southeast Asia and as a result was known as “Thai Red Bull”
2005: Four Loko introduced, first alcoholic energy drink which was very popular among teenagers and college students. Mixing a stimulant like caffeine and a depressant like alcohol
Acceptable Dosage

Developing teens should have no more than 100mg of caffeine daily
Adolescents shouldn't drink more than a can of energy drink per day.
Extremely high dosage can cause abdominal pain, vomiting, tremors, heart attack, or even death.
Case Study
A 17-year-old male patient was resented to the emergency department with sudden onset of palpitations after drinking high caffeine preparations at the gym. He had no relevant medical history or family history of sudden cardiac death.

Fun Quiz
1. In which country is energy drinks banned among kids?
a) Indonesia
b) Sweden
c) Japan
2. True or False
Participants who drank only caffeinated water had the same brain activity and response times as those consuming 5 Hour Energy (Type of energy drink)

3. Why are teens more likely to be addicted to drugs with regular consumption of energy drinks?
a) Energy drinks makes you want to consume drugs
b) Energy drinks taste better when consuming drugs
c) Energy Drinks permanently alters developing the brains chemistry causing individuals to receive more pleasure from drugs, such as cocaine
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