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Target presentation

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by

Catalina Montoya

on 4 June 2013

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Transcript of Target presentation

TARGET CORP. AND THE MULTICULTURAL MARKET How could Target capitalize on a $3 trillion dollar a year multicultural market and cater to the growing number of cultures present in U.S. and Canada? 2- TARGET DEMOGRAPHIC BUYING POWER African American buying power will rise from $957 billion in 2010 to $1.2 trillion in 2015

Net business income generated by Persian-Americans is $ 2,559,450,000

Asian Americans are expected to wield $696.5 billion in buying power by 2015

Latino households already exceed $1 trillion IDENTIFY WHAT ARE THE PREDOMINANT AND GROWING CULTURES IN THE COUNTRY IDENTIFY THE MOST POPULAR AND TRADICIONAL PRODUCTS THOSE CULTURES PURCHASE THE MOST IDENTIFY MULTINATIONAL SUPPLIERS
CONTACT FOREIGN PROVIDERS MULTICULTURAL MARKETING - ONE BRAND INCLUDE MULTICULTURAL ITEMS TO THE EXISTING
TARGET STORES

Narciso Rodriguez (Cuba)
Bijan (Persian-American Designer)
Victore de Souza (Buenos Aires)
Manolo Blahnik (Caiman Island)
Francisco Costa (Brazil)
Mario Hernandez (Colombia)
Esteban Cortaza (Colombia)
Isabel Toledo(Cuban)
Christian Cota (Mexico)
Maria Cornejo (Chili) MULTICULTURAL APP Target.com in different language options

Hire international, bilingual educators

Social media in different languages

Showrooming MULTICULTURAL MARKETING PLANS FOR SPECIAL EVENTS AND HOLIDAYS

-Christmas
-Purim by Persian American Jews
-"5 de Mayo" in Mexico
-"Carnavales" in Venezuela
-Norouz (the Persian New Year)
-Festival Vallenato in Colombia
-"Carnavales" in Brazil
-YALDA (the longest night of the Persian calendar year) celeberated by Persians Americans Over 50,000,000 Latinos live in the US
75% are located in Texas, Florida and California

Close to 1,000,000 Persian Americans live in the US

More than half of the growth in the total population of the United States between 2000 and 2010 was due to increase in the hispanic population. US Census 2010 Women
Baby
Kids
Men
Petcare
Toys
Electronics
Grocery Home
Entertainment
Furniture
School and Office Supplies
Health & Beauty
Sports and Outdoors
Household Essentials Include multicultural items to the cartwheel portfolio

Develop new versions of cartwheel in different languages CHEAP & CHIC DESIGNER PARTNERSHIP Catalina Montoya
David Borges
David Segara
Ershad Mohammadrezaei
Full transcript