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Farm Away

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Manitoba/Ontario Prezi

on 11 September 2018

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Transcript of Farm Away


How Farm Away Retreat Can...
Start People Talking
Increase Name Awareness
Influence Target Audience
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Why Radio?
Advertising is Cost Effective
Your Market is Changing
Advertising Can Differentiate You
Radio Is Intrusive
Radio Creates Pre-Need Preference
Radio’s Reach is Constant
Frequency
Consistency
How To Advertise
30 second commercials
With (inset stations/portal YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers

Be Known Before You're Needed!
Advertising
Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising?
People Respond to "Needs" not "Ads"
Frequency + Consistency = Top-of-Mind Awareness!

When consumers are not in need of your product or service, you must be at the top of their minds before they begin their search.

How Goliath Tech Piles can be FRONT AND CENTRE
on the PortageOnline Homepage with an average of 74,321* page views every month!
*2017 average monthly views per rotation

Provide convenient opportunity for clients to go to your website for more information.
Objective
Build and maintain Top-of-Mind Awareness for (insert client)
Provide consistent, continuous 24/7 visual exposure of your business.
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
People Respond to "Needs" not "Ads"
When someone is in need of your service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign.
What we can do for you
ONLINE
Launch 1st Online Portal 2003.
Today: 20 community web portals across 5 provinces.
Half of the prairie population lives in rural communities.
We provide a hyper-local focus to rural and small markets.
ONLINE
Monthly News Stories
213
1,600,000
Monthly Page Views
If each page view was only 15 seconds long,
this is
6,666 hours of attention
every month from our audience.
REALLY BIG NUMBERS
Over 96% of users return daily!
We are the #1 source of online local news for Portage la Prairie and Area!
Recent research shows 3 out of 4 Canadians own a smartphone.

We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
Online Marketing Plan
Big Box #3
Home Page
(Max. 8 rotations)
With YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers
Our audience has Loyalty and Recency second-to-none!
Loyalty: Our audience visits us a lot
(40% of our audience visits 100x or more every month)
Recency: Our audience visits us regularly (Over 80% of our audience visits at least daily)
Reaching 100 people 10x each is FAR more effective than reaching 1000 people just once.
Social media has eroded our trust:

Facebook has been regularly and frequently caught misreporting metrics, audience sizes, and abusing the privacy of their customer's data.
Why trust them with your business, or your customers privacy?
On social media, you never know the Context in which your ad is being displayed.
All our content is local, relevant, family-friendly, and continually updated and refreshed.
Social media is SOCIAL -- for connecting with friends.
Numerous studies have shown that it's not a good platform for influencing potential customers about buying decisions.
115,000
Monthly Unique Users
Fill it over 7 times!
Advantages of Online Marketing
Accessibility
Engagement
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Why Advertise?
Advertising
Advertising
Advertising
There were 5,515 weddings in Manitoba in 2016-2017
12 weekends
in a summer

X
$1,000.00 per day rental
of Farm Away with one weeding per weekend
= $36,000.00
in Potentials Revenue
on venue rental alone

Why Radio?
As an American Country Countdown partner, your business will receive:

12 - 30 second commercials per week (6 commercials on Saturday at $39.00 each & 6 commercials on Sunday at no charge.)
Airing Saturday between 2PM - 6PM and 8AM - Noon on Sunday.
Country 93.1FM will run a minimum of 21- 30 second produced promos per week promoting the American Country Countdown Show.
Full transcript