Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Olpers Marketing

No description
by

ali naqvi

on 3 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Olpers Marketing

Engro Foods was established in 2005.
The plant is located at Sukkur and Sahiwal.
The plant was established at a cost of Rs. 1 Billion
The company's milk production capacity is 700K litters per day.
5 Million people use Engro foods products everyday.
EFL provides direct employment to 750 people.

INTRODUCTION
Manufacturing of Powder Milk
Explore market Potential
Position Product to middle-income group like "Everyday"
Integrated awareness plan of UHT milk
RECOMMENDATIONS
According to Mr. Ali Akbar, Director Marketing EFL:

“In order to succeed, you should ALWAYS capitalize on your STRENGHTS and NEVER on your COMPETITOR’S WEAKNESS!”

It is distributed to through distributors and suppliers
The product was launched in 20 cities across Pakistan
The product is currently available in 80 cities across the country
Olper’s price is cost- based.
Evaluation of the Cost come first and then price is finalized.
Market Penetration Pricing Strategy is used to penetrate in the Market

1000 ml = Rs. 90
500 ml = Rs. 50
250 ml = Rs. 26 
VISION
COMPETITOR REVIEW:
Engro Food Limited is pursuing competitive pricing strategy for its product. Price of the Olpers milk is determined by the major competitor product’s price like Haleeb , Nestle etc.
Ali Naqvi
MARKETING PLAN
Presented By:
The END :)
Questionnaire
Analysis

A questionnaire comprising of 18 questions was formulated.
The results for the collected data were transformed into dummy variables
which were then interpreted using SPSS
Breaking it down brand-wise, you can see that people who prefer milk for drinking prefer Olpers the most (34.5%). Same is the case for tea and shakes. So it’s no surprise to see that most of our respondents preferred the Olpers brand (33.7%).
To become fast growing mega Food Company & also to elevate Consumer Delight Worldwide.
Mission
To provide satisfaction at a competitive cost, growth in diversity, and continue to contribute to the growth of industrialization in Pakistan by being the market leader.
OLPER AS A BRAND
NO MILK SHORTAGE
SALES
RESEARCH OPPORTUNITIES
PACKAGING (DESIGN)
Weaknesses
FARMS
PACKAGING
NARROW BRAND PORTFOLIO


Opportunities
Threats
Competition
Perception and Price Differentials
Growing dissatisfaction with loose milk
Increase awareness about health and hygiene issues.
Milk producer country

Macro
Analysis

Micro
Analysis

Strength
Range of Products
Olpers Milk: UHT treated milk with 3.5 % fat and 8.9 % solid non-fats.

Olpers Cream: Luxuriously rich and thick cream for deserts and coffee.

Olwell: low-fat and high-calcium milk
Segmenting Targeting and Positioning
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Positioning the brand
Placement Strategy
Pricing Strategy
Promotion and Advertising
Newspaper and magazine ads.
Radio Commercials
Billboards
Facebook page.
Television ads.
Attractive and eye catching sign boards
Recommendations
Full transcript