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GRAPHIC ARTS

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by

Katie Ramirez

on 28 August 2018

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Transcript of GRAPHIC ARTS

4 principles of design that you should really remember
Made you look
Dominant Elements
Design Basics
Layout Elements:
EYELINE
$1.25
Fall 2018
Vol XCIII, No. 311
: the visual arts based on the use of line and tone rather than
three-dimensional work or the use of color.

Includes: photography, printmaking, calligraphy, typography, painting & computer graphics
Graphic Arts: A Definition
Learning to say 'No'
WHITE SPACE
CRASH COURSE IN DESIGN
Overview:
Design Basics
Layouts
Layout Elements

Contrast is used to create a focal point
Repetition brings cohesion
Alignment means you don't place things randomly
Proximity groups similar items together
Vertical and Landscape
Types of Layouts:
Rule of Thirds:
Layout Terms:
Bleed:
photos, artwork or graphics that extend off of the trim area of a spread
Caption:
the copy that explains the who, what, where, when, why and how of action in a photo; plan space for every photo to have a caption
External margin:
a margin of white space that will frame the edges of the spread
Folio:
page number on a book spread; accompanying words/phrases identifying the content are called folio tabs
Gutter:
the place where the left and right pages meet the gutter is often on or two picas wide and is folded as the book comes together
Headline:
word/s set in large type that attract the reader to the spread; headlines traditionally are placed above copy blocks
Internal margin/spacing:
a consistent amount of white space between elements; traditionally, this has been one pica
Pica:
a journalistic unit of measurement; one pica = 1/6 of an inch

: the largest eye-catching photo/collection of photos or elements on a spread
: a one-pica line that connects the left and right pages; all design elements should sit on or hang from this line
: the absence of any element
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